Listen. Create. Measure.
92 West is in the business of building businesses; effectiveness is everything. With every project, we ask: Was the goal accomplished? Did our work evoke an emotion? Was it easy to use? Most importantly; Did it create action?
The last item of our list is really important. It's not enough to make consumers take notice; we have to make them care enough to pursue an action - change their behavior. (Technology is only as important as what the end user does with it.)
We break our digital strategies into five sciences: