It All Begins with the Brand

Your Brand is More than Your Logo

Your brand is your business. A brand is not just the creation of a name, symbol or product, but it is a visual system that states your personality, morals and it's what sets you apart from your competition. Building a brand creates a consumer experience at every point of contact.

At 92 West we deliver a comprehensive branding book (style guide) of customized identity marks, typefaces used, color palettes and collateral materials use in marketing.

The Power of Your Brands Story

Your brand has a story which is told through a comprehensive brand experience. Let us help you tell your story through our proven design process which will help you refine and fully develop the compass which will drive your business. With your close involvement, we gather information and look deep into your industry, competitors and your business to best visually interpret your company.

Beyond the Logo

At 92 West, we develop a brand beyond the logo. We pride ourselves in our process and deliver a customized visual system with touch points in print / package design, advertising layouts, illustration, digital integration and multi-media. This helps you maintain consistency across every aspect / delivery method with your brand.

Branding
Quick Q&A

What is Branding?

It's the process of creation that takes on creating a name, symbol or design that allows consumers to identify with and differentiate any company from it's competitors.

What is 92 West's Responsibility

The role of the consultant in developing a brand is to facilitate the process: asking the right questions, providing relevant input and ideas, getting key issues to surface, and achieving resolution.

What are the Results of Creating a Brand

The end result of a brand will contain a visual and moral guide as to how your brand is used as well as what the intent is for each visual, digital and audio element.

Research & Insight

We conduct qualitative research to ensure that your strategy is in-line with your business goals. This process tests our hypotheses and will innovate brand ideas.