Branding and Brand Strategy

The visual system and plan that expresses your personality and competitive edge.

Branding and Brand Strategy
Quick Q&A

It's the process of creation that takes on creating a name, symbol or design that allows consumers to identify with and differentiate any company from it's competitors.
Brand strategy builds on a vision, is aligned with business strategy, emerges from a company's values and culture, and reflects an in-depth understanding of the customer's needs and perceptions. Brand strategy defines positioning, differentiation, the competitive advantage and a unique value proposition.
Brand strategy is a result of an extended dialogue among the CEO, sales, advertising, sales, public relations, operations and distribution. It often takes someone from the outside who is an experienced strategic and creative thinker to help a company articulate what is already there.
The end result of a brand strategy will contain a map that guides marketing, makes it easier for the sales force to sell more and provides clarity / inspiration to both internal and external stakeholders.

Vision. Actions. Expression. Experience.

Brand Strategy by 92 West

Branding

Building a brand is not just the creation of a name, symbol or product, but it is building a consumer experience from every point of contact.

Brand Strategy

Effective brand strategy provides a central unifying idea around which all actions, communication and behavior are aligned with the business strategy. It works across services and products and is effective over time. The best strategies are so differentiated and powerful that they deflect the competition. They are easy to talk about, whether you are the CEO or an employee.

Powerful Ideas Make an Impact

Brand Strategy is a process of co-creation; no one does it alone.  92 West's approach can include a small, yet informative, approach or include a large-scale, online forums with thousands of employees or customers.  Companies frequently survive and prosper because they have a clear brand strategy and 92 West can help you lead the way.

Research & Insight

We conduct qualitative research to ensure that your strategy is in-line with your business goals. This process tests our hypotheses and will innovate brand ideas.

Creative Strategy Services

We develop rigorous and inspiring creative strategy recommendations that address your business goals.

We're in the Ideas Business.
branding + digital marketing + graphic design
web design + search engine optimization + mobile apps