The Education and Research Foundation for Nuclear Medicine and Molecular Imaging

Client

Project Brief

The Education and Research Foundation for Nuclear Medicine and Molecular Imaging (ERF) embarked on a transformative journey with 92 West to elevate their branding, website, and donation capabilities. Tasked with aligning the foundation’s mission of advancing healthcare excellence through education and research support, 92 West embraced the challenge with creativity and precision.

Scope of Work

Advancing Excellence in Health Care

92 West crafted a cohesive and compelling brand identity for Med-Right, emphasizing their commitment to enhancing home accessibility for all ages. We developed a brand narrative that resonated with the target audience, highlighting the financial and emotional benefits of modifying homes for long-term living. Our graphic design team created visually engaging marketing materials that communicated Med-Right’s value proposition clearly and effectively. From brochures and flyers to custom folders and business cards, every piece was designed to reinforce the brand’s image and message.

In addition, 92 West’s web design team developed a user-friendly, visually appealing website for Med-Right. The new site features intuitive navigation, informative content, and a sleek design that aligns with the brand’s identity. It is optimized for lead generation and provides a seamless user experience across all devices. To further enhance Med-Right’s brand presence, our video production team conducted multiple on-site visits, capturing high-quality footage of home modifications and client testimonials. Using drones and professional interviews with core leadership, we created compelling video content that showcased Med-Right’s expertise and the transformative impact of their services.

This comprehensive branding, design, and development initiative by 92 West has positioned Med-Right Home Modifications as a trusted leader in the industry, ready to meet the growing demand for accessible living solutions.

Client Overview

Our mission is to advance excellence in health care through the support of education and research in nuclear medicine and molecular imaging by provision of grants and awards. Behind every advance in the prevention, diagnosis and treatment of disease is an investment in painstaking research. The Education and Research Foundation for Nuclear Medicine and Molecular Imaging (ERF) has unparalled expertise in funding the most promising minds in our field. We secure, invest and distribute funding to support rigorously vetted physicians, scientists and technologists in the pursuit of advanced academic studies or breakthrough discoveries in the fields of nuclear medicine and molecular imaging. We are the leading source of private philanthropic financial support focused exclusively on education and research programs in nuclear medicine and molecular imaging. This allows us to help launch careers by providing early and essential financial support that 1) allows physicians, scientists and technologists to conduct pilot research and 2) makes it possible for students and trainees to expand their knowledge base through educational activities or rigorous academic study.