Shadow Lake Towne Center

Client

PREP Property Group

Project Brief

Shadow Lake Towne Center partnered with 92 West to develop a robust mobile application for both iOS and Android platforms, available on Google Play and the Apple Store. The goal was to enhance customer engagement and provide a seamless shopping experience through advanced mobile features.

Scope of Work

Shadow Lake Towne Center Mobile Application

To efficiently manage development time and cost, 92 West leveraged GoodBarber.com, a powerful platform that handled the heavy lifting of the mobile application development process. This strategic choice allowed us to focus on customizing the app to meet the specific needs of Shadow Lake Towne Center while ensuring a timely and cost-effective solution.

The mobile application boasts a variety of features designed to enhance user experience and drive engagement:

Content Management System (CMS): The app includes a user-friendly CMS that allows Shadow Lake Towne Center to easily update content, manage events, and post news. This feature ensures that the app remains dynamic and relevant, providing users with up-to-date information.
Push Notifications: To keep users informed and engaged, the app supports regular push notifications. These notifications can be used to announce special promotions, upcoming events, and important updates, ensuring that users are always in the loop.
GeoFenced Push Notifications: The app leverages geofencing technology to send push notifications based on users’ locations. This feature allows Shadow Lake Towne Center to deliver targeted messages and promotions to users when they are in or near the shopping center, enhancing the relevance and impact of the notifications.
iBeacons: Integrating iBeacon technology, the app provides an additional layer of engagement by enabling location-based interactions within the shopping center. Users can receive personalized messages and offers as they move through different areas, creating a more interactive and immersive shopping experience.

By utilizing GoodBarber.com for the core development, 92 West was able to focus on tailoring the app’s features to align with Shadow Lake Towne Center’s goals and user needs. The result is a powerful, cost-effective mobile application that enhances the shopping experience, increases customer engagement, and provides a versatile tool for managing and promoting the center’s activities.

The Shadow Lake Towne Center mobile application, now available on both iOS and Android platforms, stands as a testament to 92 West’s commitment to delivering innovative, efficient, and impactful digital solutions.

Client Overview

PREP was founded in May of 2015 by Michael C. Phillips, co-founder of Phillips Edison & Company. Within Phillips Edison, the team deployed two strategic funds and one net lease income fund on behalf of friends and family investors. PREP now seeks to grow the net lease and strategic divisions on a separate and more specialized management platform. PREP’s management team focuses specifically on repositioning retail assets in the market, bringing a long history of acquisitions, development, merchandising, leasing and property management experience. PREP understands that the retail landscape is constantly changing; PREP’s specialized and nimble team combines deep knowledge of real estate fundamentals with detailed evaluation of consumer, market, and retail trends.