92 West and Naked in a Fishbowl, produced by Dragonchase Productions, have worked together since 2007. 92 West's initial involvement was to utilize their existing illustration of the four women trapped in a fishbowl and incorporate that image into a new website with complementing collateral materials. As the show progressed into it's relaunch in 2010, 92 West collaborated with the Fishbowl team to create a new logo which incorporated photographs of the characters in the nude while selectively placing the letters. This bolder approach allowed us to create a buzz to draw in a new audience while not alienating their existing fan base.
We went on to incorporate this brand into a new website, promotional materials, banners, stickers, direct mail and various advertisements.
Naked in a Fishbowl premiered at the NY International Fringe Festival in 2007 and the cast was presented with the Outstanding Ensemble Award, hailed as the “brightest lights of the festival.” Since re-launching in 2010, this all-female comedy troupe has performed over 50 original “knockout” episodes that WCBS calls “Smart, honest, and definitely fearless.” At the 2011 Edinburgh Fringe Festival, the company created six original episodes in six days and was listed among the “Best of the Fest.”
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