Green Pasture, LLC

Web Design and Development

Green Pasture Products, a family business based in O'Neill Nebraska, originally approached 92 West to take over their Magento site's maintenance and development and eventual transfer to a new platform.  Multiple considerations for which platform to use, migrating existing client purchase history, discounts, coupons, e-mail marketing, automated marketing triggers, site security, maintenance, shipping, taxes and payment gateways were made to form a cohesive plan.  Throughout the development process we learned more about their infrastructure and incorporated additional functions to meet current needs as well as future growth prospects. 

We're very happy with the deployment and our continued work to improve the site's functions, performance, sales and retention efforts.  Please check out and let us know your thoughts!

Web Design

Green Pasture Products

Green Pasture Products is a family business based in O’Neill, Nebraska, started by Dave and Barbara Wetzel.

“Our business was born after we decided to leave Dave’s high-powered career in the steel industry to raise our family closer to the land. After finding a suitable farm and conferring with a forward-thinking agricultural extension agent, we began the demanding work of running a grass-based dairy farm. Observing our labors, a local farmer commented that ‘he had never seen anyone work so hard’!

Shortly thereafter, Dave chanced to hear Sally Fallon Morell speak about Dr. Weston A. Price and high-vitamin butter oil. As documented in his landmark book Nutrition and Physical Degeneration, Dr. Price traveled the world in the 1920s and 1930s to study traditional diets. ‘High-vitamin butter oil’ was the term that Price used to describe the vitamin-rich butter oil made possible when cows graze on rapidly growing green grass. Fascinated with Dr. Price’s carefully documented observations about butter oil’s numerous health benefits, we unhesitatingly decided in 2003 to dedicate our excellent pasture and entrepreneurial spirit to creating the product that we now call Concentrated Butter Oil.


Strategically Creative Advertising Agency
branding + digital marketing + graphic design
web design + php development + video production + apps