Architectural Cadre Branding

Design is Intelligence Made Visible.

92 West worked directly with the Principal of Architectural Cadre to create a bold and unique brand that celebrates their core values; Design Excellence, Collaboration and an Approach that is Client-Centered.

Through our discovery process we found that their firm truly did put their client's first in everything that they do and that their clients were remarkably diverse: large, and small, private and public, for-profit and non-profit alike.   Truly, our initial meetings helped us understand their depth of knowledge and experience in the Architectural and Engineering fields as well as where they came from and who they wanted to be long term.

The identity that 92 West created embodied a bold icon and a rich color scheme while providing a wide range of diversity that the symbol can be applied to and still be readily recognized.