Omaha Childrens Clinic P.C.

Rebranding Omaha Childrens Clinic P.C.

In the rebranding project for Omaha Childrens Clinic P.C., 92 West undertook a significant initiative to update a brand with nearly 70 years of history. We approached the task with reverence and meticulous attention to detail, starting with deep consultations with the original pediatricians who founded the clinic. This initial phase allowed us to capture the essence of their legacy and incorporate it into the refreshed brand identity. Extensive research followed, including a thorough analysis of competitors and market trends, which informed our strategic direction. Working closely with current stakeholders, we crafted a new brand narrative and visual identity that not only honored the clinic’s heritage but also resonated strongly with both existing pediatricians and newly acquired staff members. Throughout the creative process, feedback loops ensured that our concepts aligned precisely with internal aspirations and future growth plans.

Upon implementation, the rebranded identity was met with enthusiastic approval from Omaha Childrens Clinic P.C.’s longstanding clients, affirming their continued trust and loyalty. Moreover, the revitalized brand successfully attracted a growing number of new clientele, highlighting its effectiveness in standing out in the competitive healthcare landscape. This project exemplifies 92 West’s commitment to fostering meaningful brand transformations that not only respect an organization’s history but also propel it forward with renewed vitality and relevance.