Next Step Fitness
Client
Project Brief
Next Step Fitness, Omaha’s premier personal training studio, engaged 92 West for a comprehensive branding and digital marketing overhaul. Specializing in one-on-one personal training for middle-aged to senior clients, Next Step Fitness required a modern, cohesive brand identity and an effective online presence to reflect their unique offerings and attract their target audience.
Scope of Work
Playlist
Comprehensive Branding and Digital Marketing for Next Step Fitness
Branding and Logo Design:
92 West began by developing a distinct and memorable brand identity for Next Step Fitness. This included designing a new logo that embodies the personalized and dedicated approach of the studio. The logo design process focused on creating a visual representation that conveys trust, professionalism, and the supportive environment of Next Step Fitness.
Web Design:
The next step was to create a visually appealing and user-friendly website. Utilizing modern web design principles, 92 West crafted a site that highlights Next Step Fitness’s unique one-on-one training model, private training spaces, and specialized services such as STYKU Body Scanning and nutrition consulting. The site was optimized for seamless navigation, ensuring potential clients could easily find information and contact the studio.
SEO and AdWords Management:
To boost online visibility and attract more clients, 92 West implemented a robust SEO strategy and managed targeted AdWords campaigns. The SEO efforts focused on optimizing the website for relevant keywords and improving search engine rankings. The AdWords campaigns were designed to drive traffic and generate leads, ensuring that Next Step Fitness reached its target audience effectively.
Video Production and Client Testimonials:
Recognizing the power of video in engaging potential clients, 92 West produced high-quality promotional videos and client success testimonials. These videos showcased the personal training experience at Next Step Fitness, highlighting the positive outcomes and satisfaction of existing clients. The video content was integrated into the website and used in digital marketing campaigns to build credibility and trust.
Results:
The comprehensive branding, web design, SEO, AdWords management, and video production efforts by 92 West have significantly enhanced Next Step Fitness’s online presence and brand recognition. The new logo and website reflect the studio’s dedication to personalized training, while the targeted marketing strategies have increased traffic and lead generation. The client testimonials and promotional videos have further established Next Step Fitness as a trusted and effective personal training studio in Omaha.
Next Step Fitness now enjoys a cohesive and compelling brand identity, a user-friendly website, and a strong digital marketing strategy, all contributing to their mission of helping clients achieve their fitness goals in a supportive and private environment.
Client Overview
Located in Omaha NE, Stone Enterprises is a precision manufacturer of equipment and quality replacement parts for the food processing industry. Clients often have a significant costs savings when using our parts over buying OEM. Be assured that all equipment and quality replacement parts are individually inspected and tested in their designated application. We have quality replacement parts for a variety of machines, all with a 100% Satisfaction Guarantee.
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