Naked in a Fishbowl

Client

Dragonchase Productions

Project Brief

92 West and Naked in a Fishbowl, produced by Dragonchase Productions, have worked together since 2007. 92 West’s initial involvement was to utilize their existing illustration of the four women trapped in a fishbowl and incorporate that image into a new website with complementing collateral materials.

Scope of Work

Making a Difference

As the show progressed into it’s relaunch, 92 West collaborated with the Fishbowl team to create a new logo which incorporated photographs of the characters in the nude while selectively placing the letters. This bolder approach allowed us to create a buzz to draw in a new audience while not alienating their existing fan base.

Additional consultation, strategy and design went into a further brand refresh which incorporated the new branding into the website, promotional materials, banners, stickers, direct mail and various advertisements.

Client Overview

Naked in a Fishbowl premiered at the NY International Fringe Festival in 2007 and the cast was presented with the Outstanding Ensemble Award, hailed as the “brightest lights of the festival.” Since re-launching in 2010, this all-female comedy troupe has performed over 50 original “knockout” episodes that WCBS calls “Smart, honest, and definitely fearless.” At the 2011 Edinburgh Fringe Festival, the company created six original episodes in six days and was listed among the “Best of the Fest.”