Midwest Laboratories, Inc.

Client

Project Brief

In an effort to effectively communicate their offerings and expertise to a wider audience at trade shows, Midwest Laboratories partnered with 92 West, a strategic branding and digital marketing agency. 92 West took direction from Midwest Laboratories to create a robust suite of trade show materials that effectively encapsulate the essence of their extensive service portfolio and their longstanding commitment to quality and innovation.

Scope of Work

Creating a Remarkable Trade Show Presence

Working closely with the Midwest Laboratories team, 92 West took on the task of designing trade show booths that were not only visually impressive but also functionally designed to facilitate easy and meaningful interactions with prospective clients. They created large booths that served as a visual representation of the company’s core values and competencies, inviting visitors to learn more about Midwest Laboratories’ offerings.

Client Overview

Midwest Laboratories opened its doors for business on May 15th, 1975 and grew under the direction of Kennard Pohlman, founder of Midwest Labs, and his partners. Second-generation owner and CEO, Brent Pohlman, operates Midwest Laboratories today.

The lab currently provides analysis for soil, plants, pet food, animal feed, food and beverage, alcohol, compost, fertilizer, fuel and environmental samples. Driving smart decisions has been our passion since 1975, and we aim to continue to do this by recruiting talented individuals.