Hollywood Candy

Creating Joy with Sweets is well… SWEET!

Working with Hollywood Candy was a delightful experience for the 92 West team. The downtown location, brimming with nostalgic charm and countless surprises, offered a rich canvas for our creative efforts. Each visit revealed new and unexpected features that inspired our work.

Services Rendered:

Web Design:
We designed a visually captivating website that reflects the unique, vintage atmosphere of Hollywood Candy. The design elements were carefully chosen to evoke nostalgia while ensuring modern usability.

Location & Product Photography:
Our team conducted extensive photography sessions to capture the essence of Hollywood Candy. We showcased the vibrant ambiance of the store and its extensive selection of candies, ensuring every image conveyed the charm and uniqueness of the location.

Videography:
We produced engaging videos that highlighted the store’s distinctive features and nostalgic atmosphere, creating content that would appeal to a broad audience.

Copywriting:
Compelling and creative copy was crafted to tell the story of Hollywood Candy, emphasizing its unique offerings and vintage charm.

Video Game Integration:
Recognizing the store’s playful nature, we incorporated video game elements into the website, adding an interactive layer that enhances user engagement and enjoyment.

Content Strategy:
A comprehensive content strategy was developed to ensure consistent and engaging communication across all platforms.

Year-Long Social Media Campaign:
Over the course of a year, 92 West executed a dynamic social media campaign designed to engage and grow Hollywood Candy’s online community. The campaign included:

Content Creation:
Regular posts featuring product highlights, behind-the-scenes looks, and nostalgic stories related to the store.

Engagement Initiatives:
Interactive posts, contests, and giveaways to foster community involvement and increase brand loyalty.

Advertising:
Targeted social media ads to reach new audiences and drive traffic to both the physical store and the e-commerce platform.

Analytics and Adjustments:
Ongoing analysis of campaign performance, with adjustments made to optimize engagement and reach.

Results:
The integrated efforts of 92 West significantly boosted Hollywood Candy’s online presence and customer engagement. The new website and e-commerce platform provided a seamless shopping experience, while the year-long social media campaign increased brand visibility and loyalty. The vibrant photography and engaging videography captured the store’s unique essence, resonating with both new and existing customers.

Hollywood Candy, with its unexpected vintage atmosphere and vast selection of candies, now enjoys a strengthened brand identity and an expanded customer base, thanks to the comprehensive and creative efforts of 92 West.