Heart Strong Productions

Client

Project Brief

Heart Strong Productions requires a comprehensive website redesign and e-commerce development to promote and sell books authored by Brent Pohlman. Developed by 92 West and leveraging WordPress with WooCommerce, the website will serve multiple purposes, including scheduling speaking engagements, informing fans about upcoming events and book releases, and showcasing a playlist of Brent’s podcast guest appearances and interviews.

Scope of Work

Web Design and E-Commerce

The primary objectives of the project are to create a user-friendly online store for selling Brent’s books, implement a booking system for speaking engagements, provide a platform to keep fans informed about events and new book releases, and highlight Brent’s media appearances with a fully playable list of podcasts and interviews. The target audience includes fans and readers of Brent Pohlman, event organizers looking to book speaking engagements, and podcast listeners.

The key features of the website will include a homepage with a hero section showcasing a featured book or event, quick links to shop, schedule engagements, and view upcoming events, and the latest news on book releases and engagements. The e-commerce store will have product pages for books with descriptions, prices, and reviews, along with a shopping cart and secure checkout process integrated with payment gateways. For speaking engagements, the site will offer information about booking Brent for events, an online booking inquiry form, and a calendar or scheduling tool to manage and display availability.

The media and podcast appearances page will include embedded players for listening to episodes directly on the site and links to external platforms. The blog and news section will provide regular updates on Brent’s activities, insights, and writing, organized by categories and tags for easy navigation. An about page will detail Brent Pohlman’s biography, professional background, and career achievements. The contact page will feature a contact form for general inquiries and social media links.

The technical requirements for the project include a reliable and scalable hosting solution, SSL certificate, secure payment processing, data protection measures, and search engine optimization to improve visibility and reach. The design considerations will focus on consistent use of branding elements, intuitive navigation, responsive design, and accessibility for all users. The project timeline includes two weeks for discovery and planning, six weeks for design and development, two weeks for testing and launch, and four weeks for post-launch support. The budget estimate will be determined based on the detailed scope of work and client requirements.

The redesigned Heart Strong Productions website will enhance Brent Pohlman’s online presence and provide a seamless experience for his fans and customers. By leveraging WordPress and WooCommerce, 92 West aims to create a robust platform that effectively supports e-commerce, event management, and fan engagement. The website can be accessed at Heart Strong Productions.

Client Overview

Heart Strong Productions, owned and operated by Brent Pohlman, is dedicated to promoting the transformative power of personal leadership. Brent’s journey to leadership began with a deep interest in becoming an exceptional leader, inspired by his experiences working under various managers and leaders and reading numerous leadership and management books. However, it wasn’t until he embarked on the journey of owning his leadership that he discovered the true essence of leading others—understanding oneself deeply.

Over the past few years, Brent has invested considerable time in self-discovery, striving to understand his values and purpose. He believes that effective leadership stems from this self-awareness and living with intentionality. Through his major life transitions, Brent has chronicled his experiences in his book, “Leaders Look Within,” emphasizing that leadership is a personal journey unique to each individual.

Heart Strong Productions was founded with the mission to share this powerful message of leadership with others. Brent aims to inspire readers to invest time in themselves, discover their true leadership potential, and understand that it is never too late to embark on this rewarding journey. His hope is to encourage others to realize that true leadership is attainable and profoundly fulfilling, both for oneself and those they lead.

As the President and CEO of Midwest Laboratories, Brent strives to cultivate a culture where people are always the priority. When he isn’t leading his team, Brent enjoys spending quality time with his wife, Michele, their five adult children, and three grandchildren. Through Heart Strong Productions, Brent Pohlman continues to influence and inspire future leaders to look within and lead with heart and purpose.