HealthMarkets

Client

HealthMarkets

Project Brief

HealthMarkets social media ad campaigns built for delivery on Facebook and Instagram targeting individuals in need of healthcare, dental, optical, life, small group and supplemental insurance.

HealthMarkets Video Production & Social Media Campaign

Facebook Campaign for HealthMarkets Insurance Agents
Budget: $500 – $1,000 Monthly Per Agent

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Total Average Leads / Messages Per $500:
72

Average Cost Per Completed Lead:
Carousel Ad (Ad E): $71.91
Video Ad (Ad C): $8.25
 
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Average Cost Per New Message:
Video Ad (Ad B): $7.54
Carousel Ad (Ad E): $6.16
Video Ad (Ad C): $8.25
 
Average Close Rate by Insurance Agent:
11%

The carousel ads received the most messages but the video ads delivered a better close rate on average. 

 

Client Overview

HealthMarkets Insurance Agency searches 200+ insurance companies to find the right plan for you.

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