Green Pasture Products

Comprehensive Digital Transformation for Green Pasture Products

We initiated the project with a complete redesign of Green Pasture Products’ website, crafting a user-friendly and visually captivating online presence. Migrating the site from Magento to WooCommerce was a seamless process that maintained data integrity while enhancing the overall user experience.

To broaden their market reach, we integrated their e-commerce platform with Amazon Marketplace and Google Marketplace, ensuring synchronized inventory management and expanding their sales channels. This integration enabled customers to easily access their products through multiple online platforms.

Understanding the importance of efficiency in fulfillment operations, 92 West developed custom shipping integrations and automated label-making processes. Additionally, we set up tax zones for all local, national, and international locations, ensuring compliance and accuracy in transactions, which streamlined Green Pasture Products’ operations.

Recognizing the significance of trade shows for Green Pasture Products, we developed a custom trade show application. This application enhanced their trade show presence by facilitating real-time inventory management, order processing, and customer engagement, thereby optimizing their overall event experience.

Our team implemented an advanced inventory management system that tracked stock levels, managed product variations, and automated reordering processes. This system ensured efficient handling of their diverse product line and maintained optimal stock levels.

To drive customer loyalty and incentivize repeat purchases, we introduced the “Cod Cash Rewards Program,” a points-based system where customers earn rewards with each purchase. This program fosters customer engagement and encourages long-term brand loyalty.

Additionally, we established an Affiliate Program to further expand Green Pasture Products’ reach. This program enables affiliates to earn commissions by promoting Green Pasture Products, leveraging their networks to drive traffic and sales.

To enhance online visibility and drive traffic, 92 West provided ongoing national search engine optimization (SEO) services and managed pay-per-click (PPC) campaigns through Google AdWords. Our targeted SEO strategies and optimized ad campaigns significantly improved search rankings and increased conversions, positioning Green Pasture Products prominently in the digital marketplace.

Throughout the project, 92 West dedicated time to thoroughly understanding every aspect of Green Pasture Products’ business. This deep dive into their operations allowed us to tailor our solutions to their specific needs and effectively support their mission.

Green Pasture Products is committed to producing high-quality, nutrient-dense products inspired by the teachings of Dr. Weston A. Price. From their Nebraska farm, Dave and Barbara Wetzel create traditional foods that promote robust health for present and future generations. With 92 West’s comprehensive digital solutions, Green Pasture Products is now poised to reach a wider audience, manage operations efficiently, and continue providing sacred foods that support strong minds, bodies, and spirits.