Genesis Medical Staffing Brand Development

Making a Difference

Genesis Medical Staffing, based in Omaha, Nebraska, approached 92 West to
create a brand identity, website, job listing application and mobile application.

Brand Development

As a new company, we spoke with the decision makers and worked with them to identify their core beliefs to integrate those driving factors into their business goals.  Our end results for the new staffing firm was one of innovative positioning and branding which focused on their expertise in placing nuclear medical technologist as their essential niche while building a presence withing the medical staffing network as a national player.

Web Development

Genesis Medical Staffing’s philosophy is simple: care about others and treat them the way they expect to be treated. They provide a network of exceptional medical staffing services with their team of professional’s and consultants. They also have over 30 years of combined knowledge and medical staffing experience in the health care recruiting field. The site needed to incorporate job postings from their internal server, maintain contact and employment forms and we eventually integrated a mobile application which receives it’s data live from the website’s content via an XML feed.

Mobile Application Development

The third and final piece to their national campaign was having 92 West incorporate a mobile application for both the iOS and Android platforms; listed below on both the Apple Store and on Google Play. The mobile application’s content is pulled directly from the ExpressionEngine CMS and we included additional features so that the staff of Genesis Medical Staffing can be called with a few clicks of a button.