First National Bank of Omaha

Client

Gen 6 Ventures,
a Division of FNBO

Project Brief

First National Bank of Omaha (FNBO) sought the expertise of 92 West to create a comprehensive digital presence for their innovative Credit Card as a Service (CCaaS) division. The objective was to develop a website that effectively communicates FNBO’s extensive experience, modern capabilities, and unique value proposition in the credit card issuance space.

Scope of Work

Credit Card as a Service

92 West crafted compelling and informative copy that highlights FNBO’s strengths as a seasoned bank with over 60 years of experience in credit card issuance. Unlike new technology card issuers reliant on banks and funding sources, FNBO’s self-sufficiency translates to cost-effective and efficient solutions for businesses. The website content articulates FNBO’s modernization of credit card issuance, emphasizing their deep-rooted expertise and innovative approach.

The website details FNBO’s suite of products, including Credit Decisioning, Underwriting, Compliance, Program Management, Marketing, and Analytics. Each product is designed as a modular API, providing brands the flexibility to either build a comprehensive credit card program using all services or select specific modules to meet particular business needs. This modular approach allows businesses to tailor their solutions, enhancing operational efficiency and scalability.

92 West ensured that the website prominently features FNBO’s key selling points: decades of issuing and partnership experience, leveraging FNBO’s extensive history and trusted partnerships; an open API platform providing seamless integration and flexibility for brands; and cost-effectiveness and revenue potential, highlighting FNBO’s competitive pricing and higher revenue opportunities compared to other providers.

The website emphasizes the significant benefits FNBO offers to brands, including quick program launch and management, enabling brands to efficiently launch and manage their credit card programs; value-added partnership, with FNBO’s commitment to unlocking value for brands beyond merely enabling a card product; and embedded card solutions, allowing brands to integrate card solutions within their own apps and businesses, powered by a modern processor offering real-time control and flexibility.

92 West designed visually appealing graphics that complement the website’s content and enhance user engagement. The graphics illustrate FNBO’s innovative approach, modular product offerings, and the seamless integration capabilities of their open API platform.

The development team at 92 West created a sleek, user-friendly website that aligns with FNBO’s brand identity. The site features intuitive navigation, responsive design, and interactive elements that provide a seamless user experience.

By leveraging 92 West’s expertise in copywriting, graphic design, and web development, FNBO now has a powerful digital platform that effectively communicates their unique value proposition and innovative solutions in the credit card issuance space. This project underscores FNBO’s commitment to modernizing credit card issuance and providing brands with flexible, cost-effective, and revenue-enhancing solutions.

Client Overview

Green Pasture Products is a family business based in O’Neill, Nebraska, started by Dave and Barbara Wetzel.

“Our business was born after we decided to leave Dave’s high-powered career in the steel industry to raise our family closer to the land. After finding a suitable farm and conferring with a forward-thinking agricultural extension agent, we began the demanding work of running a grass-based dairy farm. Observing our labors, a local farmer commented that ‘he had never seen anyone work so hard’!