Bottles and Brews

Client

Bottles and Brews

Project Brief

Bottles and Brews, a new beer destination in Omaha, Nebraska, partnered with 92 West to launch an impactful social media campaign for their grand opening on October 22nd. Our comprehensive approach included strategy, planning, a photo shoot, an on-site video shoot, post-production, and the deployment of the campaign across multiple platforms.

Scope of Work

Strategically Creative Social Media

Strategy and Planning:

92 West devised a robust social media strategy tailored to build excitement and anticipation leading up to the grand opening of Bottles and Brews. By focusing on data-driven insights and audience engagement tactics, we aimed to maximize reach and impact.

Photo and Video Shoot:

Our video production team, consisting of three professionals, conducted an on-site shoot at Bottles and Brews. Within a half day, we captured high-quality footage and images showcasing the vibrant atmosphere, extensive beer selection, and the unique charm of the venue. The visuals were designed to resonate with beer enthusiasts and highlight the convenience, quality, and selection Bottles and Brews offers.

Post-Production and Campaign Deployment:

Following the shoot, 92 West handled the post-production process, creating engaging video promos and compelling graphics. These assets were strategically deployed across Facebook, Instagram, and YouTube, ensuring maximum visibility and engagement.

Campaign Success and Results:

The grand opening campaign was a resounding success, achieving impressive digital marketing results:

Facebook & Instagram:

Impressions: 80,689

Engagement: 17,256 (various forms)

Campaign duration: 14 days

YouTube:

Impressions: 34,532

View rate: 21.05%

Average cost per 1,000 impressions: $13.02

Average cost per click: $11.82

Average view time: 13.4 seconds per view

Total watch time: 463,681 seconds (7,728 minutes / 128.8 hours)

Our A/B testing campaign played a crucial role in refining creative decisions based on data-driven insights, contributing to the campaign’s overall success and high engagement rates.

Client Overview

A great beer can come from many places. At Bottles and Brews, we believe that great beer comes from the locals. Here in Nebraska, there are many locals to choose from. Whether it’s from Atkinson, Lincoln or one of the many breweries right here in Omaha, we offer convenience, quality and selection all at your finger tips. We even grab a few locals from our friends to the east.