The process of branding constructs a unique identity for a business that differentiates it from competitors and makes recognition and loyalty among customers. It’s not just about creating a logo or a tagline but also about developing a consistent look, tone, and personality that reflects the business’s values and resonates with its target audience.
The branding process for our advertising agency typically involves several steps, including:
- Research: Our strategically creative staff will conduct market research to deeply understand the business, its industry, and its target audience. This might involve surveys, focus groups, or other methods of gathering data.
- Strategy: Based on the research, our digital marketing experts will develop a brand strategy that outlines the business’s positioning, messaging, and visual identity.
- Creative Development: Our creative staff will then create the visual and verbal elements of the brand, including the logo, tagline, color palette, typography, and other design elements.
- Implementation: Finally, we will help the business implement the brand across all online and offline touch points. This might include designing a website, creating social media profiles, developing advertising campaigns, and more.
When applying the brand to brick-and-mortar and online retailers, 92 West will need to consider how the brand will be represented at every touchpoint. This includes:
- Store design: For brick-and-mortar retailers, the store design should reflect the brand’s visual identity and create a consistent customer experience. This might include signage, displays, and other elements that help customers recognize the brand.
- Packaging: Both online and offline retailers must consider how their packaging reflects the brand. This might include using the brand’s colors and typography on packaging materials and incorporating messaging that reinforces the brand’s values.
- Advertising: Our digital marketing experts will then need to develop advertising campaigns that communicate the brand’s messaging and values across all channels, including social media, print, and broadcast.
- Website design: For online retailers, the website is often the first point of contact with customers, so the design should be consistent with the brand’s visual identity and messaging. This might include using the brand’s colors and typography and incorporating messaging that reinforces the brand’s values.
In summary, the branding process for an advertising agency involves research, strategy, creative development, and implementation, and it applies to every touch point a business has, both online and offline. By creating a consistent look, tone, and personality, a strong brand can help differentiate a company from competitors and create recognition and loyalty among customers.
Need Help with Your Business Essentials: Logo Design, Business Cards, Letterhead, Envelopes (Stationary Package) Give Our Advertising Professionals a Shout at (402) 620-2633. You can also Get a Proposal by filling out a quick form here.
For more information please check out our branding and logo design services page.
