Great websites are always created with a winning development strategy
behind them. Whether you are creating a whole new site or you’re
embarking onto a unique website redesign experience, having a solid
website development strategy in place is mandatory if you want to
succeed.
With a development strategy, you ensure that your website
complements and fulfills your business goals. You also ensure that you
have a clear funnel in place and you can easily take prospects from the
awareness stage up to the consideration and then to the purchase phase.
Your end goal is to convert people who land on your site and turn them
from prospects into loyal customers.
At 92 West, we strongly
believe that having a proper website development strategy in place will
give you an unfair advantage over your competitors in the long run. We
are continually developing effective and engaging sites that are
optimized for lead generation and customer satisfaction. We focus on UX,
UI and sales driven websites.
When developing sites, we focus on
many aspects of a website development strategy. However, we consider
that the following three aspects are the most important. Let’s take a
closer look at them:
1. Website Architecture and Navigation
Your
site architecture does matter, especially when it comes to visitor
satisfaction and engagement rate. If you want to boost your conversion
rates, you need to have a website that is super easy to navigate and
allows the user to spend as little as five seconds finding the
information they are interested in.
Website navigation includes
all the links on your site. The information architecture includes all
the information on your site and the links between the content. When
talking about navigation & architecture, you need to hit a fine line
and balance where you want to send the user and where he wants to go.
In
order to achieve the best website navigation possible, we’re looking at
the advanced data from Google Analytics together with other types of
information such as heatmaps, conversions and engagement on page.
2. Search Engine Optimization
SEO,
or Search Engine Optimization, is a must-do if you want to capitalize
on all that free organic traffic to your site. In the past few years,
keyword research is more about user intention and less about optimizing
each page for a certain keyword.
With advanced algorithms, machine
learning and Google Bert, you need to outsmart your competitors by
using as many LSI and long-tail keywords as possible on each page. You
need to offer meaningful, high-quality content on each page that answer
peoples’ questions and enables them to engage with your site.
To
help you out, we’re using a wide range of features and tools for finding
the right keywords for your site and then creating SEO friendly content
that converts. We focus on creating content that fulfill the intent of
users and entices them to further want to explore your site.
3. Content Plan
Lastly,
we ensure that your site has high-quality, unique content that
incorporates high value keywords. We study your audience using tools
like website analytics, Facebook pixel, surveys or customer feedback,
and we create content tailored to the needs of your audience.
We
always develop content into context, so that each site visitor to your
site, regardless of the buying stage they’re in, can get deeper down the
funnel and ultimately convert.
Need more information about
developing a winning website strategy? Do not hesitate to contact us at
402.620.2633 for your next project or perhaps a review of your current
one.
