Why Focus on Holiday Marketing?Marketers build trust with existing and potential users when they acknowledge current events and holidays. When brands are consistently active on social media, they increase brand exposure, attract new clients,...
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A long time client, Red One Insurance, needed a website update to incorporate modernize their online brand and bring in a responsive site to comply with the needs of Google's mobile first approach to search. 92 West was happy to assist with an...
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Digital Marketing Essentials for Developing an Effective Media Strategy Statistics show that more people are watching online videos on YouTube and other related media platforms with the trend expected to grow even more throughout 2017. Thankfully,...
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Search Engine Optimization and It's Direct Impact on Traffic, Lead Generation and SalesDid you know that about half of the traffic arriving on a majority of websites today comes from organic search? Well, this means that your rank on search...
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Branding is more than your logo; it's at every point of contact. I happened to bump into a longtime friend at a networking event just the other day where we had a quick chat on how our respective businesses were faring. He informed me that his...
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In today’s digital age, it is the customers who call the shots in determining how user-experiences are driven. This is one of the reasons brands have been forced to expand their customer touch points from email and social media platforms to...
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Boost Your Conversion Rate and Reduce Your Costs. Over the years, AdWords has grown significantly and is now more competitive and costlier than ever. As such, you’ll need to employ various inventive tactics to achieve substantial results with...
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One of the most effective ways to target past website visitors is through the use of the dynamic remarketing technique. This method entails serving this category of consumers with tailor-fit ads on products or services which they might have shown an...
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Overview of Brand Storytelling + The Why & How To Use It In MarketingWould you believe it if I told you that this first sentence you’re reading right now is the most important of all in this post? On every article it's that first sentence, that...
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One of the top concerns for any web designer is whether their designs will appeal to their users and what they do to enhance user experience. Indeed, user experience means everything as far as web design is concerned. Let’s face it, no sound...
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Local Pay-Per-Click (Adwords) Management
By Troy Kadavy | Jun 18, 2020
For over a decade now, 92 West has been keen on helping businesses nationwide to boost their... Continue Reading →