Whenever the topic of documenting and formulating a plan for a web project crops up, it is almost inevitable that a controversy between the appropriateness of using either a project brief or creative brief has to arise. Sure, the two types of briefs may seem similar on the paper. However, a difference in preference as seen between those on the IT/technology wing against the marketers/branders has always caused a rift between the two factions. The IT/technology party, for example, has always shown more preference to the project brief while the creative brief has always been the brief of choice for marketers/branders.
Web Design Project Brief
A project brief offers a general idea or the big picture of any IT project at hand. This ensures that all the main details, including challenges expected, are made clear and understood by parties involved in the project.
Web Design Creative Brief:
A creative brief, on the other hand, is a document agreed upon between a client and the creative team before any work can commence. The document is usually a compilation of everything agreed between the two parties through meetings, discussions, interviews, and reading.
The Web offers you an excellent opportunity to use both project and the creative brief. In fact, these types of projects call for a combined use of both briefs for the following reasons;
As such, the best way to approach any web project is to leverage the assets of both briefs which, therefore, results in a more inclusive method that guarantees more success. In our case, we’ll name the inclusive approach as the web design field guide.
Simply put, this guide encompasses the roles of both the project and creative briefs in the success of a web project. For this reason, it serves as a reference guide to be used by all team members in helping them understand how to complete a particular project. Conversely, the field guide should also serve as a document that sets everything clear in regards to the objectives and goals agreed upon by the parties involved in the initiative.
To this end, it is evident that you’ll need to use both project and creative briefs to increase your chances of steering your web projects to success. A combination of the two briefs offers you the valuable web design field guide that if followed correctly, gives you an edge over your competitors while minimizing your failure rates.
Have a new web project or idea you'd like to explore? You have come to the right place!
At 92 West, we craft each proposal to incorporate this field guide (an overview if you will) to assist us throughout the development of any project. We offer a comprehensive proposal that itemizes each section. No surprises in work to be done as well as costs associated with each task.
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