If you have been listening to the drum beat that is Google's war machine on non-responsive sites you're aware that this month is the launch of Mobilegeddon; an algorithm targeting 1 in 4 sites online.
So, what is this "Mobilegeddon" you ask? It's an algorithm to verify a website's mobile-friendliness and incorporates the found results into your overall page rank score for search results done on a smartphone or tablet.
More people are using mobile devices to access the internet and to increase the users experience Google created this algorithm to adapt to these usage patterns. So, if your site has already adapted and currently provides an optimized mobile experience, you should be benefiting from it starting today. Sites that do not have a responsive design will now rank poorly in comparison to those that do... when on a smartphone / tablet in comparison to the desktop platform.
From the Google Webmaster Blog -
“ This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."
Want to see how your site ranks? Well you are in luck . Google had created a page exactly for this purpose. Here is a link for there mobile friendly tester: Test Your Site Here!
Video: Some types of videos or content are not playable on mobile devices, such as license-constrained media or experiences that require Flash or other players that are not broadly supported on mobile devices. Unplayable content, when featured on a page of any website can be very frustrating for users.
Irrelevant cross-links / “faulty” redirect: A common practice when a website serves users on separate mobile URLs is to have links to the desktop-optimized version, and likewise a link from the desktop page to the mobile page. So when a page listed in search may redirect all smartphone users to the same single mobile page, rather than to a mobile-optimized version of the page they’re after: http://www.example.com forwards off to M.example.com. This practice is now considered bad by Google.
Now is the time to get responsive to stay in the mobile search results. If you opt-out or choose to retain your non-responsive site you may find your mobile traffic (and customers) vanish.