Mobilegeddon Released - Is Your Site Ready?

  • Mobilegeddon

By | Apr 21, 2015

Categories: | | | | | | |

If you have been listening to the drum beat that is Google's war machine on non-responsive sites you're aware that this month is the launch of Mobilegeddon; an algorithm targeting 1 in 4 sites online.

So, what is this "Mobilegeddon" you ask? It's an algorithm to verify a website's mobile-friendliness and incorporates the found results into your overall page rank score for search results done on a smartphone or tablet.  

What's the Reasoning?

More people are using mobile devices to access the internet and to increase the users experience Google created this algorithm to adapt to these usage patterns.  So, if your site has already adapted and currently provides an optimized mobile experience, you should be benefiting from it starting today.  Sites that do not have a responsive design will now rank poorly in comparison to those that do... when on a smartphone / tablet in comparison to the desktop platform.  

From the Google Webmaster Blog -
“ This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."

Test Your Site for Responsive Design

Want to see how your site ranks?  Well you are in luck smile.  Google had created a page exactly for this purpose. Here is a link for there mobile friendly tester: Test Your Site Here!

What Should You Look for in Responsive Design

  • Does my menu still work?
  • Are my links easy to clink on?
  • Does my slider still function properly?
  • Does my text scale appropriately?
  • When you turn your smart device form horizontal to vertical, does your website reacted appropriately? or does it break?
  • Is there anything missing from my full size site?
  • If there is anything that is confusing on your responsive site to you, think about how it will effect the user experience on your site.

Common Mistakes

Video: Some types of videos or content are not playable on mobile devices, such as license-constrained media or experiences that require Flash or other players that are not broadly supported on mobile devices. Unplayable content, when featured on a page of any website can be very frustrating for users.

Irrelevant cross-links / “faulty” redirect: A common practice when a website serves users on separate mobile URLs is to have links to the desktop-optimized version, and likewise a link from the desktop page to the mobile page. So when a page listed in search may redirect all smartphone users to the same single mobile page, rather than to a mobile-optimized version of the page they’re after: forwards off to This practice is now considered bad by Google. 

Take Action

Now is the time to get responsive to stay in the mobile search results. If you opt-out or choose to retain your non-responsive site you may find your mobile traffic (and customers) vanish.

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