Journey to Your Dream Brand: Our Process for Logo Design and Branding

  • Logo-design

By | Jun 8, 2023

Categories: | | | |

Welcome to our impact blog! If you're a business owner contemplating a new logo or a brand revamp, you've landed at the right place. In this post, we'll walk you through our comprehensive process for logo design and branding - a process that ensures we understand your vision, capture your uniqueness and create a brand that tells your story.

Step 1: Getting to Know Your Company

The first step of our journey begins with getting to know you and your business. We want to learn about your company's purpose, core values, and target audience. We'll ask you to describe your company in a sentence, boil down the essence of your business into three words, and explain what sets you apart from competitors. This information lays the foundation for the creative process that follows.

Step 2: Unveiling Your Brand Identity

Next, we'll dive deep into the heart of your brand. We'll explore the key messages you want to communicate to your customers and examine your top competitors' branding. Understanding what you admire in other brands (and what you don't) helps us better define your unique brand identity.

Step 3: Reviewing Existing Brand Elements

If you have existing brand elements, we'll closely examine them. We'll review any brand guidelines you've already established and discuss your tagline (if you have one). Whether you're interested in preserving certain elements or eager to start fresh, your feedback will help us create a brand that aligns with your vision.

Step 4: Designing Your Logo

Now comes the fun part - designing your logo. This essential branding element has the power to make a lasting impression. We'll discuss your preferences on logo presentation, color schemes, and typography. We'll explore whether symbols or icons enhance your logo and how your team will use your logo across various platforms. Above all, we'll strive to encapsulate the critical message your logo should communicate to your audience.

Step 5: Mapping Our Collaboration

Finally, we'll outline the practical aspects of our collaboration. This involves discussing timelines, budgets, expected deliverables, and success metrics. We'll establish a regular check-in schedule to update you on our progress. We aim to predict potential challenges and ensure that your required mandatory elements are incorporated into your branding.

In essence, our goal is to design a brand that not only represents your business today but will also accommodate its growth in the future. We're excited to partner with you on this journey toward creating a brand that genuinely reflects the heart of your business.

At the end of this process, we hope your brand meets and exceeds your expectations, perfectly capturing your company's essence while making a lasting impression on your target audience. We can't wait to start this creative journey with you!

Let's collaborate and bring your brand to life!

Are you ready to start your journey to a unique and impactful brand? There's no better time than now. We at 92 West are here to transform your vision into a logo and brand that perfectly represent your company. We don't just create brands; we create experiences that resonate with your audience.

Get in touch with us today at 402.620.2633. We're excited to discuss your branding needs and answer any questions you may have. If you prefer to start with a proposal, visit our Request a Proposal page at

At 92 West, your dream brand is just a phone call or click away. We're excited to embark on this creative journey with you.

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