How To Optimize Video Advertising For Your Brand in 2021: A Practical Guide

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By | May 3, 2021

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In the digital age, a video reaches the highest number of people faster than any other medium. In fact, as far back as the early 80's, marketing and communications was largely driven by the audiovisual aspect. However, with social media resurfacing in its current form, this platform and format is becoming more popular than ever before. And with new smartphones being launched every year, the proliferation of videos continues to increase.

Video production and video social media marketing has flourished thus far in 2021. This is because most things that go viral these days are conveyed in the form of video. It easily captures the audience's attention and seems to be the most much pleasing way of online media consumption.

Although most of the world has moved on from radio to other forms of media, even older generations now have taken a liking to video. Social media sites like Facebook, Instagram, and Tik-Tok really focus on video content over anything else and the rise of Tik-Tok only shows how much people enjoy watching videos today. Video is a great way to reach your target audience and truly frame the videos for the intended audience.

Video optimization is a science that requires understanding of the customer’s needs and desires. The kind of video you need to create depends on who are you trying to reach. For instance, if your audience is young then they would appreciate a video that is targeted at them through a catchy song or maybe even an idea.

Today, a Video Production agency needs to consider and focus on ensuring their video content stays at the top of their game. With industry standards steadily rising for video quality, video agencies should pay special attention to some of the following things in order to ensure your video content stays relevant and up to par just like your brand.

1) Video Optimization

When it comes to creating an effective brand video on social media, you need to be aware of the restrictions and rules of each platform. Each platform is different, and while Facebook is one of the most flexible in terms of dimensions, length, and video style, Instagram and Tik-Tok have certain formats that do better than others.

Another of the efforts that you can make is adding subtitles to your videos. Most of the time, the social media will autoplay the video without the sound being on. You would like to tell the people what the video is about in the very first few seconds itself. The subtitles will help you in keeping your audience engaged for a longer time.

2) Quality Matters

It's not that long ago that you would see TV ads and movies with grainy footage and while people might not consciously notice it, there's a part of us that is always saying "that looks bad". Now when we see footage like that in an ad, we say to ourselves "well, clearly their budget wasn't high enough to support good quality video production". We're not saying that you have to have professional equipment, but it's important you have a decent camera and sound recording equipment.

What's the lesson here? Quality matters.

3) Do Something Unique

When it comes to social media, there is no doubt that this is a great platform for your brand. But, if you do something generic, it is very easy to get type-casted. People often get bored of the same old thing that they see. A good example for this is the beer industry. This industry is famous for using attractive women and sports stars in a lot of their ads and people have seen them a lot so people are starting to get turned off from seeing them. Some beer commercials go as far as showing the same beer commercial over and over again. This is why we need to do something different instead of going with the status quo. A good example of a brand that does something different is 92 West. They create unique videos which stand out because they are not the typical boring videos that we see every day. Their videos have fun music in them and they are usually very simple but they are still able to capture your imagination because they are able to tell a story. This really helps the brand stick out because there aren’t many brands who can come up with a concept like this.

In this day and age, video is the preferred medium for entertainment as well as a powerful advertising tool. While many users start off by using shorter videos they end up subscribing to the same channel of companies that produce longer content. This is because longer videos can tell more stories and engage users at a deeper level.

The best ads include something unique, or an unexpected quirk. This sets you apart from the others who are simply trying to gain new customers.

4) Short and Direct Videos

The first 5 seconds are crucial in getting people interested and the rest of the video should be short and simple too. Many of these ads do very well on social media as most people skip ads altogether. You should be able to convey maximum information even before the skip ad option appears on the screen. It's best to write a script first and then decide what your product is going to be highlighted for or why it's so unique. If you can't explain it in a short, captivating video, maybe it's not that unique after all.

92 West is one of the few agencies that will help you from start to finish. Whether you need an explainer video, a product commercial, interviews etc., we got you covered. We are a branding, digital marketing and web design agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences with ultimate clarity and authenticity.

Request a quote by calling 402.620.2633 today!

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