When entering into advertising on Google’s search and their network of affiliates it’s important to ask: “Does Google AdWords Work?”. In short, YES! The Pay-Per-Click (PPC) advertising system gives you the opportunity to showcase your offer directly to consumers at the very moment that they are searching for your products / services. It’s an excellent sales tool, that with a bit of time, research and money you’ll be able to craft successful PPC campaigns and increase your ROI in doing so.
If you’ve never used AdWords before, and you’re on the fence if this advertising avenue is worth while, this post is for you. During our digital marketing discovery process, we have listed below 10 commonly asked questions that will provide insight on your decision.
Q: Where can I advertise?
A: You can Advertise locally, to the US, or international!
Developing Targeted ads to customers in regions, cities, or countries of the world – or even a select distance from your business or store.
Q: When will my ads be shown?
A: Your business gets found by people on Google precisely when they're searching for the things that you offer. The Ads are set up to help capture that business lead!
Q: What dose Google charge our business?
A: If you have 10 impressions and no clicks, then there’s no charge! You only pay when someone clicks on your ad and visits your website.
Q: What is an appropriate budget?
A: Adwords is scalable to meet your needs. Whether your wanting to spend $500 or $5,000 a month, 92 West will take a look at your keywords and help set your own Adwords budget. Your costs will depend on what you are trying to accomplish with your advertising and once the campaigns are converting at a profitable rate, there is no reason to arbitrarily cap spending on that campaign.
Q: Why Google Ads over Bing, or Yahoo?
A: Google holds 75.5% of the US search market, with that there are over 1 Billion unique searches on Google every month. The largest share should garner your attention first and then move into Bing, Yahoo etc.
Q: Are the results measurable?
A: Yes, every ad / keyword is trackable, accountable and flexible. Google AdWords will shows how many impressions your ads had, and what percentage click to visit your website. When working with us here at 92 West, we will send you a monthly summary listing which collectively show the activity with our recommended changes for improving the campaign performance. We then sit down and go over all this information with you so that you have a full understanding of how the ads and keywords are working.
Q: What about just doing SEO instead?
A: For new businesses and websites, AdWords (any PPC really) provides your business with an immediate advertising avenue to get in front of your customers. We certainly advocate that you pursue SEO (we can help you with that as well), but SEO campaigns take time to show results. It’s worth while, but we recommend doing both at that start.
Q: What if I don’t have time to management my campaigns?
A: 92 West has a hands-on-approach with PPC campaign management. Whether your new to the AdWords arena or looking to reduce advertising spend on existing campaigns, we can help.
In the end, Pay-Per-Click advertising is an excellent (and fast) way to drive traffic to your website, social media and landing pages at a low cost.
Want help? No Problem! 92 West’s team is an experiences and proven provider. We’re just a phone call away.