92 West was contracted by Footprints Asset Management and Research to develop their new brand while keeping core aspects of their existing logo. We took on the project knowing that they wanted it to be simple, direct but also incorporate each service that FAMR provides. Also, 92 West had to keep regulatory compliance in mind as we developed the logo for their mutual fund; Discover Value Fund.
After a series of revisions we were able to meet all of the criteria and finished the logo and developed a brand overview document for their staff and our own to follow as we moved forward with their stationary, business cards and development on their two sites.
The client's were elated with the identity and graphics package we put together and we look forward to seeing the Discover Value Fund launch in 2013!
92 West Services Provided: - Brand Development - Logo Design - Business Cards - Letterhead - Envelopes - Web Development