A Strong Website Development Strategy is Key to the Site’s Success

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By | Nov 25, 2019

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Great websites are always created with a winning development strategy behind them. Whether you are creating a whole new site or you’re embarking onto a unique website redesign experience, having a solid website development strategy in place is mandatory if you want to succeed.

With a development strategy, you ensure that your website complements and fulfills your business goals. You also ensure that you have a clear funnel in place and you can easily take prospects from the awareness stage up to the consideration and then to the purchase phase. Your end goal is to convert people who land on your site and turn them from prospects into loyal customers.

At 92 West, we strongly believe that having a proper website development strategy in place will give you an unfair advantage over your competitors in the long run. We are continually developing effective and engaging sites that are optimized for lead generation and customer satisfaction. We focus on UX, UI and sales driven websites.

When developing sites, we focus on many aspects of a website development strategy. However, we consider that the following three aspects are the most important. Let’s take a closer look at them:

1. Website Architecture and Navigation

Your site architecture does matter, especially when it comes to visitor satisfaction and engagement rate. If you want to boost your conversion rates, you need to have a website that is super easy to navigate and allows the user to spend as little as five seconds finding the information they are interested in.

Website navigation includes all the links on your site. The information architecture includes all the information on your site and the links between the content. When talking about navigation & architecture, you need to hit a fine line and balance where you want to send the user and where he wants to go.

In order to achieve the best website navigation possible, we’re looking at the advanced data from Google Analytics together with other types of information such as heatmaps, conversions and engagement on page.

2. Search Engine Optimization

SEO, or Search Engine Optimization, is a must-do if you want to capitalize on all that free organic traffic to your site. In the past few years, keyword research is more about user intention and less about optimizing each page for a certain keyword.

With advanced algorithms, machine learning and Google Bert, you need to outsmart your competitors by using as many LSI and long-tail keywords as possible on each page. You need to offer meaningful, high-quality content on each page that answer peoples’ questions and enables them to engage with your site.

To help you out, we’re using a wide range of features and tools for finding the right keywords for your site and then creating SEO friendly content that converts. We focus on creating content that fulfill the intent of users and entices them to further want to explore your site.

3. Content Plan

Lastly, we ensure that your site has high-quality, unique content that incorporates high value keywords. We study your audience using tools like website analytics, Facebook pixel, surveys or customer feedback, and we create content tailored to the needs of your audience.

We always develop content into context, so that each site visitor to your site, regardless of the buying stage they’re in, can get deeper down the funnel and ultimately convert.

Need more information about developing a winning website strategy? Do not hesitate to contact us at 402.620.2633 for your next project or perhaps a review of your current one.

Strategically Creative
branding + digital marketing + graphic design
web design + search engine optimization + mobile apps