By Troy Kadavy | Jan 2, 2015

Categories: Branding & Strategy | Brand Strategy | Digital Marketing | Search Engine Marketing | Graphic Design | Website Design / Development |

As a growing agency, with service offerings that not only target new start-ups, but also mid-sized companies, 92 West needed a site that clearly conveyed our full capabilities, relevant case studies and work examples. Our new site also needed to do a better job at engaging site visitors through our best practices and implementation of subtle, but direct, call-to-action messaging.

Furthermore, with the redesign and launch, we went through our own discovery process of who we were and where we wanted to go. With that in mind, we selected a number of options that we wanted to incorporate into our new site and addressed our internal branding, marketing strategy and search engine marketing goals as well.

New Features:

ExpressionEngine Content Management System
Fully Optimized for SEO
Automated Posting to Facebook, Twitter, Google+ and LinkedIn from the Impact Blog
Automated Site-Map and Search Engine Notifications
Automated Image Resizing for Every Post and Image Use
Responsive Design
HTML5 Video Integration
Blog Migration from WordPress
Import of XML from Old Flash Site
Sync with 92 West's CRM and Marketing Automation Platforms
RSS Syndication with SEM Network
Live User Tracking Incorporated with Conversion Tracking
Parallax Scrolling and Custom Header Images Pulled from Individual Posts; making each page unique
Custom Iconography and Graphics to Showcase the Company, Culture and Clients

Why ExpressionEngine?

We needed a content management system that would allow us to generate content on the fly and also allow us to rapidly develop / deploy new or revamped sections as we deem appropriate. Our team continues to work with WordPress, Joomla and Concrete 5, but for our needs... it was an easy call to use ExpressionEngine.

The Need for Change: Listening to Our Own Advice

As client work always comes first, we fell into the trap of not drinking our own "Kool-Aid" and the making of the site was a group effort. It took a lot of late hours and weekends to generate the 200+ pages. At this time I'd like to thank our family and friends for their support and understanding as well as our client's for making the renovated 92 West site possible!

Here's to a great start of 2015!

Best regards,

Troy Kadavy
Creative Director
92 West