Welcome to our impact blog! If you're a business owner contemplating a new logo or a brand revamp, you've landed at the right place. In this post, we'll walk you through our comprehensive process for logo design and branding - a process that ensures...
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The process of branding constructs a unique identity for a business that differentiates it from competitors and makes recognition and loyalty among customers. It's not just about creating a logo or a tagline but also about developing a consistent...
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A brand is more than just a logo or slogan - It's the emotional connection that customers feel with a company, product, or service. A strong brand can create lifelong relationships, build trust, and become irreplaceable in a crowded...
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In the digital age, a video reaches the highest number of people faster than any other medium. In fact, as far back as the early 80's, marketing and communications was largely driven by the audiovisual aspect. However, with social media...
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Refreshing your brand is one of the most important things you should do often. While at it, you need to remember that it takes more than just graphic design. Branding lets you define, maintain and convey the values of your company. It is the process...
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Brand Strategy Roadmap Contrary to popular belief that a brand is all about a logo, color patterns, and other visual identities, it is actually that unique thing that makes your company stand out among the competition. A superior brand helps an...
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Define Your Website's Purpose from the Word Go!Website design and development, when you look at it from a whole, can be overwhelming; it doesn't matter if it's your first site or if your redeveloping your 5th. At 92 West, we start with...
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Overview of Brand Storytelling + The Why & How To Use It In MarketingWould you believe it if I told you that this first sentence you’re reading right now is the most important of all in this post? On every article it's that first sentence, that...
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One of the top concerns for any web designer is whether their designs will appeal to their users and what they do to enhance user experience. Indeed, user experience means everything as far as web design is concerned. Let’s face it, no sound...
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A brand is without doubt one of the most prized assets any organization, regardless of its size, can boast of. It’s, therefore, unfortunate to see some businesses overlooking the strategic and systematic position of their brand when formulating...
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Recovering from a Google Business Profile Suspension: A Step-by-Step Guide
By Jamie Kadavy | Mar 7, 2024
Experiencing a suspension of your Google Business Profile (GBP) can be distressing, particularly... Continue Reading →