Design with Impact

Branding • Design • Web • Apps • SEO

Brand Evolution in the Digital Age

By Troy Kadavy | Mar 9, 2023
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Digital Marketing ]

The digital age has brought about meaningful shifts in how brands interact with their customers, and both challenges and opportunities are associated with brand evolution in this new environment. Here are some key considerations:Challenges:Increased...

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Guide to Building a Strong Brand that Connects to Customers

By Troy Kadavy | Jul 6, 2022
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Graphic Design ] [ Logo Design ]

A brand is more than just a logo or slogan - It's the emotional connection that customers feel with a company, product, or service. A strong brand can create lifelong relationships, build trust, and become irreplaceable in a crowded...

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Building a Brand Strategy

By Troy Kadavy | Nov 9, 2018
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Graphic Design ] [ Logo Design ]

Brand Strategy Roadmap Contrary to popular belief that a brand is all about a logo, color patterns, and other visual identities, it is actually that unique thing that makes your company stand out among the competition. A superior brand helps an...

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Driving Engagement in Our Digitally Connected Age

By Jamie Kadavy | Aug 12, 2016
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Digital Marketing ]

In today’s digital age, it is the customers who call the shots in determining how user-experiences are driven. This is one of the reasons brands have been forced to expand their customer touch points from email and social media platforms to...

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Multi-Prong Digital Marketing Strategies for B2B that Leverage Social Media

By Troy Kadavy | Mar 30, 2016
[ Branding & Strategy ] [ Digital Strategy ] [ Digital Marketing ] [ Multi-Media Marketing ] [ Paid Search Advertisement ] [ Search Engine Marketing ] [ Social Media Marketing ]

92 West can help you build effective campaigns that not only lead to client engagement, but lasting client relationships. Social media is a low cost alternative to traditional campaigns such as TV and Radio. Both use frequency and reach, but social...

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A Simplified Guide To Writing A Market Analysis

By Troy Kadavy | Feb 1, 2016
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Digital Marketing ]

When formulating a startup strategy, a market analysis is one of those key components that shouldn’t be overlooked. This is the tool that helps you lure investors as well as customers while also guiding you to avoid various pitfalls that are...

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Incorporating Directional Cues in Your Web Design to Maximize UX and Boost Conversions

By Troy Kadavy | Jan 26, 2016
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Digital Marketing ] [ Graphic Design ] [ Website Design / Development ] [ Web Design ] [ Website Development ]

One of the top concerns for any web designer is whether their designs will appeal to their users and what they do to enhance user experience. Indeed, user experience means everything as far as web design is concerned. Let’s face it, no sound...

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Marketing Trends for 2016

By Troy Kadavy | Nov 9, 2015
[ Search Engine Optimization ] [ Branding & Strategy ] [ Digital Strategy ] [ Digital Marketing ] [ Multi-Media Marketing ] [ Online Reputation Management ] [ Paid Search Advertisement ] [ Search Engine Marketing ] [ Social Media Marketing ]

Changes in Technology and attitudes are without doubt two of the key factors that shape marketing. The impact of the rapidly changing technology is particularly more intense in digital marketing, which makes it more difficult for a majority of...

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Web Design Essentials for Online Success and Lead Generation

By Troy Kadavy | Oct 27, 2015
[ Branding & Strategy ] [ Digital Strategy ] [ Website Design / Development ] [ Web Design ] [ Website Development ]

It’s a no-brainer that a website is one of the most important parts of any business in this digital age. For this reason, it is imperative that you give your site the attention it deserves if you’re to leverage it for your business success. So,...

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DIY: Defining the Right Keywords for Your Content Strategy

By Jamie Kadavy | Oct 16, 2015
[ Search Engine Optimization ] [ Branding & Strategy ] [ Digital Strategy ] [ Digital Marketing ] [ Search Engine Marketing ] [ Social Media Marketing ] [ Website Design / Development ] [ Content Creation ]

Let’s admit it, a “Content is King” technique without a clearly defined strategy is a waste of time and energy. As such, every webmaster needs to understand and please both their targeted audience as well as Google and its indexation...

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