Design with Impact

Branding • Design • Web • Apps • SEO

Chatbot Automation for the Holidays and Beyond

By Jamie Kadavy | Nov 27, 2018
[ Digital Marketing ] [ Website Design / Development ] [ E-Commerce ]

Unlike in the past when holiday shopping meant making rounds in physical stores looking for season's must-have accessories for your children, e-commerce is here and forever changed the game entirely. Right now, all you need is a device with...

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Web Design: How to Craft a Compelling Call to Action for Your Website

By Troy Kadavy | Mar 20, 2017
[ Digital Marketing ] [ Website Design / Development ] [ Content Creation ] [ User Experience ] [ Web Design ] [ Website Development ]

Web Design: How to Craft a Compelling Call to Action for Your WebsiteOne of the key components of designing an effective website is identifying (early on) the true nature of the site and how we can convert visitors into subscribers, customers or...

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Tips on Developing a Digital Marketing / Media Strategy for 2017

By Jamie Kadavy | Mar 6, 2017
[ Digital Marketing ] [ Multi-Media Marketing ] [ Paid Search Advertisement ] [ Social Media Marketing ]

Digital Marketing Essentials for Developing an Effective Media Strategy Statistics show that more people are watching online videos on YouTube and other related media platforms with the trend expected to grow even more throughout 2017. Thankfully,...

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Driving Engagement in Our Digitally Connected Age

By Jamie Kadavy | Aug 12, 2016
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Digital Marketing ]

In today’s digital age, it is the customers who call the shots in determining how user-experiences are driven. This is one of the reasons brands have been forced to expand their customer touch points from email and social media platforms to...

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Performance Driven Digital Marketing with PPC

By Jamie Kadavy | Jul 14, 2016
[ Digital Marketing ] [ Paid Search Advertisement ]

Boost Your Conversion Rate and Reduce Your Costs. Over the years, AdWords has grown significantly and is now more competitive and costlier than ever. As such, you’ll need to employ various inventive tactics to achieve substantial results with...

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Dynamic Remarketing: Powerful Tool to Increase Conversion and Reduce CPA

By Jamie Kadavy | Jun 20, 2016
[ Digital Marketing ] [ Paid Search Advertisement ] [ Search Engine Marketing ]

One of the most effective ways to target past website visitors is through the use of the dynamic remarketing technique. This method entails serving this category of consumers with tailor-fit ads on products or services which they might have shown an...

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Multi-Prong Digital Marketing Strategies for B2B that Leverage Social Media

By Troy Kadavy | Mar 30, 2016
[ Branding & Strategy ] [ Digital Strategy ] [ Digital Marketing ] [ Multi-Media Marketing ] [ Paid Search Advertisement ] [ Search Engine Marketing ] [ Social Media Marketing ]

92 West can help you build effective campaigns that not only lead to client engagement, but lasting client relationships. Social media is a low cost alternative to traditional campaigns such as TV and Radio. Both use frequency and reach, but social...

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A Simplified Guide To Writing A Market Analysis

By Troy Kadavy | Feb 1, 2016
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Digital Marketing ]

When formulating a startup strategy, a market analysis is one of those key components that shouldn’t be overlooked. This is the tool that helps you lure investors as well as customers while also guiding you to avoid various pitfalls that are...

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Incorporating Directional Cues in Your Web Design to Maximize UX and Boost Conversions

By Troy Kadavy | Jan 26, 2016
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Digital Marketing ] [ Graphic Design ] [ Website Design / Development ] [ Web Design ] [ Website Development ]

One of the top concerns for any web designer is whether their designs will appeal to their users and what they do to enhance user experience. Indeed, user experience means everything as far as web design is concerned. Let’s face it, no sound...

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Training Videos for American Games, Incorporated

By Troy Kadavy | Jan 26, 2016
[ Digital Marketing ] [ Multi-Media Marketing ]

92 West was asked to assist in the video production of online training videos for American Games, Incorporated.  The process of video production is quite simple; script, needed equipment, location and editing.  We're happy that we were able to take...

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Strategically Creative
branding + digital marketing + graphic design
web design + search engine optimization + mobile apps