Design with Impact

Branding • Design • Web • Apps • SEO

Building a Brand Strategy

By Troy Kadavy | Nov 9, 2018
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Graphic Design ] [ Logo Design ]

Brand Strategy Roadmap Contrary to popular belief that a brand is all about a logo, color patterns, and other visual identities, it is actually that unique thing that makes your company stand out among the competition. A superior brand helps an...

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Branding is the Convergence of Language and Intent

By Troy Kadavy | Apr 4, 2017
[ Branding & Strategy ] [ Brand Strategy ]

At 92 West one of our core focuses is on the convergence of language and brand. If you are looking for a proven partner to help guide you through the waters of branding your firm then we would be happy to talk on your goals and what problems you...

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The Secret to Unlocking a Brand’s Personality

By Troy Kadavy | Mar 17, 2017
[ Branding & Strategy ] [ Brand Strategy ]

Brand Personality: Identify Your Brand & Create a Strategy to Empower Your Brand One of the most effective ways to create a strong identity, whether as a personal brand, a start-up, or a well-established business, is through having a...

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Branding Your Business and Building an Internal Culture for Successful Relationships

By Troy Kadavy | Aug 15, 2016
[ Branding & Strategy ]

Branding is more than your logo; it's at every point of contact. I happened to bump into a longtime friend at a networking event just the other day where we had a quick chat on how our respective businesses were faring. He informed me that his...

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Driving Engagement in Our Digitally Connected Age

By Jamie Kadavy | Aug 12, 2016
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Digital Marketing ]

In today’s digital age, it is the customers who call the shots in determining how user-experiences are driven. This is one of the reasons brands have been forced to expand their customer touch points from email and social media platforms to...

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The Art And Science of Brand Storytelling

By Troy Kadavy | May 5, 2016
[ Branding & Strategy ] [ Brand Strategy ] [ Graphic Design ]

Overview of Brand Storytelling + The Why & How To Use It In MarketingWould you believe it if I told you that this first sentence you’re reading right now is the most important of all in this post? On every article it's that first sentence, that...

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Multi-Prong Digital Marketing Strategies for B2B that Leverage Social Media

By Troy Kadavy | Mar 30, 2016
[ Branding & Strategy ] [ Digital Strategy ] [ Digital Marketing ] [ Multi-Media Marketing ] [ Paid Search Advertisement ] [ Search Engine Marketing ] [ Social Media Marketing ]

92 West can help you build effective campaigns that not only lead to client engagement, but lasting client relationships. Social media is a low cost alternative to traditional campaigns such as TV and Radio. Both use frequency and reach, but social...

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A Simplified Guide To Writing A Market Analysis

By Troy Kadavy | Feb 1, 2016
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Digital Marketing ]

When formulating a startup strategy, a market analysis is one of those key components that shouldn’t be overlooked. This is the tool that helps you lure investors as well as customers while also guiding you to avoid various pitfalls that are...

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Incorporating Directional Cues in Your Web Design to Maximize UX and Boost Conversions

By Troy Kadavy | Jan 26, 2016
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Digital Marketing ] [ Graphic Design ] [ Website Design / Development ] [ Web Design ] [ Website Development ]

One of the top concerns for any web designer is whether their designs will appeal to their users and what they do to enhance user experience. Indeed, user experience means everything as far as web design is concerned. Let’s face it, no sound...

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Create a Winning Brand in 5 Steps

By Troy Kadavy | Jan 6, 2016
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Marketing ] [ Graphic Design ] [ Website Design / Development ]

A brand is without doubt one of the most prized assets any organization, regardless of its size, can boast of. It’s, therefore, unfortunate to see some businesses overlooking the strategic and systematic position of their brand when formulating...

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Strategically Creative
branding + digital marketing + graphic design
web design + search engine optimization + mobile apps