In the digital age, a video reaches the highest number of people faster than any other medium. In fact, as far back as the early 80's, marketing and communications was largely driven by the audiovisual aspect. However, with social media...
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Great websites are always created with a winning development strategy behind them. Whether you are creating a whole new site or you’re embarking onto a unique website redesign experience, having a solid website development strategy in place is...
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Refreshing your brand is one of the most important things you should do often. While at it, you need to remember that it takes more than just graphic design. Branding lets you define, maintain and convey the values of your company. It is the process...
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92 West has created a low cost alternative to our full studio right here at the 2626 Harney Street location. For $50.00 an hour (Minimum of 4 Hours) you can rent out our production studio for your photography or interview style (talking head)...
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Brand Strategy Roadmap Contrary to popular belief that a brand is all about a logo, color patterns, and other visual identities, it is actually that unique thing that makes your company stand out among the competition. A superior brand helps an...
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At 92 West one of our core focuses is on the convergence of language and brand. If you are looking for a proven partner to help guide you through the waters of branding your firm then we would be happy to talk on your goals and what problems you...
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Brand Personality: Identify Your Brand & Create a Strategy to Empower Your Brand One of the most effective ways to create a strong identity, whether as a personal brand, a start-up, or a well-established business, is through having a...
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Branding is more than your logo; it's at every point of contact. I happened to bump into a longtime friend at a networking event just the other day where we had a quick chat on how our respective businesses were faring. He informed me that his...
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In today’s digital age, it is the customers who call the shots in determining how user-experiences are driven. This is one of the reasons brands have been forced to expand their customer touch points from email and social media platforms to...
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Overview of Brand Storytelling + The Why & How To Use It In MarketingWould you believe it if I told you that this first sentence you’re reading right now is the most important of all in this post? On every article it's that first sentence, that...
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How To Optimize Video Advertising For Your Brand in 2021: A Practical Guide
By Troy Kadavy | May 3, 2021
In the digital age, a video reaches the highest number of people faster than any other medium.... Continue Reading →