Design with Impact

Branding • Design • Web • Apps • SEO

Building a Brand Strategy

By Troy Kadavy | Nov 9, 2018
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Graphic Design ] [ Logo Design ]

Brand Strategy Roadmap Contrary to popular belief that a brand is all about a logo, color patterns, and other visual identities, it is actually that unique thing that makes your company stand out among the competition. A superior brand helps an...

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Branding is the Convergence of Language and Intent

By Troy Kadavy | Apr 4, 2017
[ Branding & Strategy ] [ Brand Strategy ]

At 92 West one of our core focuses is on the convergence of language and brand. If you are looking for a proven partner to help guide you through the waters of branding your firm then we would be happy to talk on your goals and what problems you...

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The Secret to Unlocking a Brand’s Personality

By Troy Kadavy | Mar 17, 2017
[ Branding & Strategy ] [ Brand Strategy ]

Brand Personality: Identify Your Brand & Create a Strategy to Empower Your Brand One of the most effective ways to create a strong identity, whether as a personal brand, a start-up, or a well-established business, is through having a...

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Driving Engagement in Our Digitally Connected Age

By Jamie Kadavy | Aug 12, 2016
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Digital Marketing ]

In today’s digital age, it is the customers who call the shots in determining how user-experiences are driven. This is one of the reasons brands have been forced to expand their customer touch points from email and social media platforms to...

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The Art And Science of Brand Storytelling

By Troy Kadavy | May 5, 2016
[ Branding & Strategy ] [ Brand Strategy ] [ Graphic Design ]

Overview of Brand Storytelling + The Why & How To Use It In MarketingWould you believe it if I told you that this first sentence you’re reading right now is the most important of all in this post? On every article it's that first sentence, that...

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A Simplified Guide To Writing A Market Analysis

By Troy Kadavy | Feb 1, 2016
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Digital Marketing ]

When formulating a startup strategy, a market analysis is one of those key components that shouldn’t be overlooked. This is the tool that helps you lure investors as well as customers while also guiding you to avoid various pitfalls that are...

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Incorporating Directional Cues in Your Web Design to Maximize UX and Boost Conversions

By Troy Kadavy | Jan 26, 2016
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Digital Marketing ] [ Graphic Design ] [ Website Design / Development ] [ Web Design ] [ Website Development ]

One of the top concerns for any web designer is whether their designs will appeal to their users and what they do to enhance user experience. Indeed, user experience means everything as far as web design is concerned. Let’s face it, no sound...

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Create a Winning Brand in 5 Steps

By Troy Kadavy | Jan 6, 2016
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Marketing ] [ Graphic Design ] [ Website Design / Development ]

A brand is without doubt one of the most prized assets any organization, regardless of its size, can boast of. It’s, therefore, unfortunate to see some businesses overlooking the strategic and systematic position of their brand when formulating...

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Your Brand.  It’s Larger than Your Logo.

By Troy Kadavy | Oct 20, 2015
[ Branding & Strategy ] [ Brand Strategy ] [ Graphic Design ] [ Logo Design ]

When you have been working in the ad industry for as many years as I have you view branding in a different light than those who are just beginning. I used to think that branding was merely a logo… perhaps a catchy slogan tied together neatly with a...

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Branding + Digital Marketing + Web Design + SEO + Mobile Apps

By Jamie Kadavy | Oct 9, 2015
[ Mobile Application Development ] [ Search Engine Optimization ] [ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Digital Marketing ] [ Online Reputation Management ] [ Paid Search Advertisement ] [ Search Engine Marketing ] [ Social Media Marketing ] [ Graphic Design ] [ Logo Design ] [ Print Services ] [ Website Design / Development ] [ E-Commerce ] [ Web Design ]

Below is a little more on who 92 West is as a company and a bit more about our people.Branding + Strategy + Graphic / Web Design + SEO + Mobile Application Development  92 West is a branding, digital marketing and Omaha based web design agency. We...

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Strategically Creative
branding + digital marketing + graphic design
web design + search engine optimization + mobile apps