Brand Strategy Roadmap Contrary to popular belief that a brand is all about a logo, color patterns, and other visual identities, it is actually that unique thing that makes your company stand out among the competition. A superior brand helps an...
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At 92 West one of our core focuses is on the convergence of language and brand. If you are looking for a proven partner to help guide you through the waters of branding your firm then we would be happy to talk on your goals and what problems you...
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Brand Personality: Identify Your Brand & Create a Strategy to Empower Your Brand One of the most effective ways to create a strong identity, whether as a personal brand, a start-up, or a well-established business, is through having a...
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In today’s digital age, it is the customers who call the shots in determining how user-experiences are driven. This is one of the reasons brands have been forced to expand their customer touch points from email and social media platforms to...
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Overview of Brand Storytelling + The Why & How To Use It In MarketingWould you believe it if I told you that this first sentence you’re reading right now is the most important of all in this post? On every article it's that first sentence, that...
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When formulating a startup strategy, a market analysis is one of those key components that shouldn’t be overlooked. This is the tool that helps you lure investors as well as customers while also guiding you to avoid various pitfalls that are...
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One of the top concerns for any web designer is whether their designs will appeal to their users and what they do to enhance user experience. Indeed, user experience means everything as far as web design is concerned. Let’s face it, no sound...
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A brand is without doubt one of the most prized assets any organization, regardless of its size, can boast of. It’s, therefore, unfortunate to see some businesses overlooking the strategic and systematic position of their brand when formulating...
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When you have been working in the ad industry for as many years as I have you view branding in a different light than those who are just beginning. I used to think that branding was merely a logo… perhaps a catchy slogan tied together neatly with a...
Read More →Below is a little more on who 92 West is as a company and a bit more about our people.Branding + Strategy + Graphic / Web Design + SEO + Mobile Application Development 92 West is a branding, digital marketing and Omaha based web design agency. We...
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Strategically Creative Branding, Digital Marketing, Graphic and Web Design Agency centrally located in Omaha, Nebraska.
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Chatbot Automation for the Holidays and Beyond
By Jamie Kadavy | Nov 27, 2018
Unlike in the past when holiday shopping meant making rounds in physical stores looking for... Continue Reading →