Design with Impact

Branding • Design • Web • Apps • SEO

Journey to Your Dream Brand: Our Process for Logo Design and Branding

By Troy Kadavy | Jun 8, 2023
[ Branding & Strategy ] [ Brand Strategy ] [ Graphic Design ] [ Logo Design ]

Welcome to our impact blog! If you're a business owner contemplating a new logo or a brand revamp, you've landed at the right place. In this post, we'll walk you through our comprehensive process for logo design and branding - a process that ensures...

Read More

Brand Evolution in the Digital Age

By Troy Kadavy | Mar 9, 2023
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Digital Marketing ]

The digital age has brought about meaningful shifts in how brands interact with their customers, and both challenges and opportunities are associated with brand evolution in this new environment. Here are some key considerations:Challenges:Increased...

Read More

Guide to Building a Strong Brand that Connects to Customers

By Troy Kadavy | Jul 6, 2022
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Graphic Design ] [ Logo Design ]

A brand is more than just a logo or slogan - It's the emotional connection that customers feel with a company, product, or service. A strong brand can create lifelong relationships, build trust, and become irreplaceable in a crowded...

Read More

A Strong Website Development Strategy is Key to the Site’s Success

By Troy Kadavy | Nov 25, 2019
[ Branding & Strategy ] [ Brand Strategy ] [ Website Design / Development ]

Great websites are always created with a winning development strategy behind them. Whether you are creating a whole new site or you’re embarking onto a unique website redesign experience, having a solid website development strategy in place is...

Read More

Strategic Brand Refresh

By Troy Kadavy | Nov 4, 2019
[ Branding & Strategy ] [ Brand Strategy ] [ Graphic Design ] [ Logo Design ]

Refreshing your brand is one of the most important things you should do often. While at it, you need to remember that it takes more than just graphic design. Branding lets you define, maintain and convey the values of your company. It is the process...

Read More

Building a Brand Strategy

By Troy Kadavy | Nov 9, 2018
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Graphic Design ] [ Logo Design ]

Brand Strategy Roadmap Contrary to popular belief that a brand is all about a logo, color patterns, and other visual identities, it is actually that unique thing that makes your company stand out among the competition. A superior brand helps an...

Read More

Branding is the Convergence of Language and Intent

By Troy Kadavy | Apr 4, 2017
[ Branding & Strategy ] [ Brand Strategy ]

At 92 West one of our core focuses is on the convergence of language and brand. If you are looking for a proven partner to help guide you through the waters of branding your firm then we would be happy to talk on your goals and what problems you...

Read More

The Secret to Unlocking a Brand’s Personality

By Troy Kadavy | Mar 17, 2017
[ Branding & Strategy ] [ Brand Strategy ]

Brand Personality: Identify Your Brand & Create a Strategy to Empower Your Brand One of the most effective ways to create a strong identity, whether as a personal brand, a start-up, or a well-established business, is through having a...

Read More

Driving Engagement in Our Digitally Connected Age

By Jamie Kadavy | Aug 12, 2016
[ Branding & Strategy ] [ Brand Strategy ] [ Digital Strategy ] [ Digital Marketing ]

In today’s digital age, it is the customers who call the shots in determining how user-experiences are driven. This is one of the reasons brands have been forced to expand their customer touch points from email and social media platforms to...

Read More

The Art And Science of Brand Storytelling

By Troy Kadavy | May 5, 2016
[ Branding & Strategy ] [ Brand Strategy ] [ Graphic Design ]

Overview of Brand Storytelling + The Why & How To Use It In MarketingWould you believe it if I told you that this first sentence you’re reading right now is the most important of all in this post? On every article it's that first sentence, that...

Read More

Strategically Creative Advertising Agency
branding + digital marketing + graphic design
web design + php development + video production + apps