Design with Impact

Branding • Marketing • Web Design

Logo Design General Questionnaire

By | Nov 10, 2015
[ ] [ ] [ ]

At 92 West, when we take on a new client (or even an existing one), we have a general questionnaire that we walk each client through to help us acquire the essential information to get our team on the right track.  The questions below help us craft...

Marketing Trends for 2016

By | Nov 9, 2015
[ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ]

Changes in Technology and attitudes are without doubt two of the key factors that shape marketing. The impact of the rapidly changing technology is particularly more intense in digital marketing, which makes it more difficult for a majority of...

Digital Marketing with Creative Content in Mind

By | Nov 8, 2015
[ ] [ ]

We all have heard this mantra before- right time, right person, right place and right message- but what exactly does “right message” in this statement mean? Well, with the ad industry increasingly shifting its focus to the more scientific...

Web Design & CMS Selection: WP vs. EE

By | Nov 3, 2015
[ ] [ ] [ ] [ ] [ ] [ ]

WordPress vs ExpressionEngine - Which is Better For Your Web Project?With the numerous content management systems (CMSs) available for selection today, the field is wide open and it's easy to have a problem determining which solution is best for...

Web Design & The Best Practices for WordPress

By | Nov 2, 2015
[ ] [ ] [ ]

WordPress is undoubtedly the world most popular online publishing platform today. Indeed, millions of readers read billions of pages published on this platform every month. A while back, WordPress was seen as a platform only used by the smaller...

Web Design Essentials for Online Success and Lead Generation

By | Oct 27, 2015
[ ] [ ] [ ] [ ] [ ]

It’s a no-brainer that a website is one of the most important parts of any business in this digital age. For this reason, it is imperative that you give your site the attention it deserves if you’re to leverage it for your business success. So,...

Changing Rank Factors in SEO’s Local Search Explained

By | Oct 26, 2015
[ ]

SEO is a multifaceted process which has 100's of variables.  I've been tracking the changes and how it relates to our client work; local and national goals and have come up with six (6) changes in SEO which should be noted and considered when making...

Web Design Field Guide

By | Oct 22, 2015
[ ] [ ] [ ]

Whenever the topic of documenting and formulating a plan for a web project crops up, it is almost inevitable that a controversy between the appropriateness of using either a project brief or creative brief has to arise. Sure, the two types of briefs...

Your Brand.  It’s Larger than Your Logo.

By | Oct 20, 2015
[ ] [ ] [ ] [ ]

When you have been working in the ad industry for as many years as I have you view branding in a different light than those who are just beginning. I used to think that branding was merely a logo… perhaps a catchy slogan tied together neatly with a...

DIY: Defining the Right Keywords for Your Content Strategy

By | Oct 16, 2015
[ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ]

Let’s admit it, a “Content is King” technique without a clearly defined strategy is a waste of time and energy. As such, every webmaster needs to understand and please both their targeted audience as well as Google and its indexation...

Strategically Creative
branding + digital marketing + graphic design
web design + search engine optimization + mobile apps