Digital Marketing Essentials for Developing an Effective Media Strategy Statistics show that more people are watching online videos on YouTube and other related media platforms with the trend expected to grow even more throughout 2017. Thankfully,...
Read More →Organic and PPC SEO / SEM Checklist Technical SEO plays quite a pivotal role in optimized search engine rankings. Indeed, proper implementation of its strategies can help make your site technically perfect and ultimately boost your...
Read More →As our web design / web development community continues to evolve we (and the online community of digital marketers at large) will be looking to deliver a more personalized, relevant and interactive user experience. Diving into the understanding...
Read More →Did you know that more than a quarter of the top 10 million sites on the web today are powered by WordPress? With such statistics, it’s easy to see why hackers take so much interest in WP sites. While WordPress deserves a lot of credit for the...
Read More →Search Engine Optimization and It's Direct Impact on Traffic, Lead Generation and SalesDid you know that about half of the traffic arriving on a majority of websites today comes from organic search? Well, this means that your rank on search...
Read More →Branding is more than your logo; it's at every point of contact. I happened to bump into a longtime friend at a networking event just the other day where we had a quick chat on how our respective businesses were faring. He informed me that his...
Read More →In today’s digital age, it is the customers who call the shots in determining how user-experiences are driven. This is one of the reasons brands have been forced to expand their customer touch points from email and social media platforms to...
Read More →Define Your Website's Purpose from the Word Go!Website design and development, when you look at it from a whole, can be overwhelming; it doesn't matter if it's your first site or if your redeveloping your 5th. At 92 West, we start with...
Read More →Boost Your Conversion Rate and Reduce Your Costs. Over the years, AdWords has grown significantly and is now more competitive and costlier than ever. As such, you’ll need to employ various inventive tactics to achieve substantial results with...
Read More →One of the most effective ways to target past website visitors is through the use of the dynamic remarketing technique. This method entails serving this category of consumers with tailor-fit ads on products or services which they might have shown an...
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