Search Engine Optimization and It's Direct Impact on Traffic, Lead Generation and SalesDid you know that about half of the traffic arriving on a majority of websites today comes from organic search? Well, this means that your rank on search...
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Branding is more than your logo; it's at every point of contact. I happened to bump into a longtime friend at a networking event just the other day where we had a quick chat on how our respective businesses were faring. He informed me that his...
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In today’s digital age, it is the customers who call the shots in determining how user-experiences are driven. This is one of the reasons brands have been forced to expand their customer touch points from email and social media platforms to...
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Define Your Website's Purpose from the Word Go!Website design and development, when you look at it from a whole, can be overwhelming; it doesn't matter if it's your first site or if your redeveloping your 5th. At 92 West, we start with...
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Boost Your Conversion Rate and Reduce Your Costs. Over the years, AdWords has grown significantly and is now more competitive and costlier than ever. As such, you’ll need to employ various inventive tactics to achieve substantial results with...
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One of the most effective ways to target past website visitors is through the use of the dynamic remarketing technique. This method entails serving this category of consumers with tailor-fit ads on products or services which they might have shown an...
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92 West was approached by Lift Solutions, Inc. to replace their existing website which was under performing with their organic search results and, as they were leveraging the Machinery Trader's platform, also meant that they could not update their...
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Overview of Brand Storytelling + The Why & How To Use It In MarketingWould you believe it if I told you that this first sentence you’re reading right now is the most important of all in this post? On every article it's that first sentence, that...
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92 West can help you build effective campaigns that not only lead to client engagement, but lasting client relationships. Social media is a low cost alternative to traditional campaigns such as TV and Radio. Both use frequency and reach, but social...
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When formulating a startup strategy, a market analysis is one of those key components that shouldn’t be overlooked. This is the tool that helps you lure investors as well as customers while also guiding you to avoid various pitfalls that are...
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Local Pay-Per-Click (Adwords) Management
By Troy Kadavy | Jun 18, 2020
For over a decade now, 92 West has been keen on helping businesses nationwide to boost their... Continue Reading →