At 92 West one of our core focuses is on the convergence of language and brand. If you are looking for a proven partner to help guide you through the waters of branding your firm then we would be happy to talk on your goals and what problems you...
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Web Design: How to Craft a Compelling Call to Action for Your WebsiteOne of the key components of designing an effective website is identifying (early on) the true nature of the site and how we can convert visitors into subscribers, customers or...
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Brand Personality: Identify Your Brand & Create a Strategy to Empower Your Brand One of the most effective ways to create a strong identity, whether as a personal brand, a start-up, or a well-established business, is through having a...
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You or your web guy might ask themselves "How can a I create an effective SEO strategy that has a lasting impact?"; knowing that there are at least 500 Google algorithm updates being made annually? Great question!Well, it would only safe to say...
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Digital Marketing Essentials for Developing an Effective Media Strategy Statistics show that more people are watching online videos on YouTube and other related media platforms with the trend expected to grow even more throughout 2017. Thankfully,...
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Organic and PPC SEO / SEM Checklist Technical SEO plays quite a pivotal role in optimized search engine rankings. Indeed, proper implementation of its strategies can help make your site technically perfect and ultimately boost your...
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As our web design / web development community continues to evolve we (and the online community of digital marketers at large) will be looking to deliver a more personalized, relevant and interactive user experience. Diving into the understanding...
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Did you know that more than a quarter of the top 10 million sites on the web today are powered by WordPress? With such statistics, it’s easy to see why hackers take so much interest in WP sites. While WordPress deserves a lot of credit for the...
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Search Engine Optimization and It's Direct Impact on Traffic, Lead Generation and SalesDid you know that about half of the traffic arriving on a majority of websites today comes from organic search? Well, this means that your rank on search...
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Branding is more than your logo; it's at every point of contact. I happened to bump into a longtime friend at a networking event just the other day where we had a quick chat on how our respective businesses were faring. He informed me that his...
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Branding is the Convergence of Language and Intent
By Troy Kadavy | Apr 4, 2017
At 92 West one of our core focuses is on the convergence of language and brand. If you are... Continue Reading →