TotalWellness came to 92 West to update their website and give them a new direction for their brand. As corporate healthcare challenges increase in complexity we knew that we needed the new site to be compelling and allow our client to further leverage their long-standing commitment to being one of the nations preferred partners for employee healthcare solutions. The project was large, but our research, brand strategy and analysis of their competition allowed us to differentiate TotalWellness from the pac and the client agrees that it’s a wonderful step in the right direction.

We we’re thrilled to help this established wellness solutions provider create a visually compelling and user friendly website and look forward to a long lasting relationship. Please look the screen shots below and let us know your thoughts on the newly revitalized brand!

About TotalWellness:
TotalWellness has been partnering with companies for more than a decade to lower healthcare costs, prevent diseases, and create corporate health and wellness solutions to foster a safer and more productive work environment.  We increase the bottom line, but more importantly, we improve the quality of life of your team so they can be better employees, parents and more productive members of the community.

92 West Services Provided:

• Copyrighting
• Revitalize Identity through Tag-Line Research
• Graphic Design
• Web Design
• Web Development
• Content Management System Integration
• jQuery
• Application Development
• Database Development
• Blog Creation
• Internal Search Functions
• Member Based Security
• Training
• Search Engine Optimization
• Hosting

Contact 92 West today for a quote or more information on identity, print, web or seo today!

Troy Kadavy
Creative Director
92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137

t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Development | Photography | Omaha Web Design | SEO

It’s 2011 and we here at 92 West think it’s time to get back to basics; namely branding and brand development. The basics behind branding is that people often fail to recognize the difference their brand and their brand identity. Similar terms, but different in what they mean to your marketing and advertising efforts. Also, knowing some of the basics will better equip you when dealing with your preferred identity, graphic or web design professional.

Contact 92 West today for a quote or more information on identity, print, web or seo today!

Troy Kadavy
Creative Director
92 West

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West Site Links:

Logo Design | Graphic Design | Web Design / Development | Photography | SEO | Omaha Web Design

Anyway, I hope you enjoy the few photos below and I wish you all the best on this brisk Thursday morning!

92 West :: Design with Impact

Tom Luke's Office :: Sales and Marketing

Eye Candy for Tom's Office

SEO Expert :: Jamie Kadavy :: Late Night at 92 West

Late Night at 92 West's Office - New Monitors On the Way

Complex Common Area - That sign took a whole Sunday to Finish

Our Shared Conference Room :: Quite Lovely

Another look at the shared conference room. Alwasy a busy place

The kitchen. Fridge, Microwave, Dishes, Two Coffee Pots...

Contact 92 West today for a quote or more information on identity, print, web or seo today!

Troy Kadavy
Creative Director
92 West

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West Site Links:

Logo Design | Graphic Design | Web Design / Development | Photography | SEO | Omaha Web Design

Yes.  It’s true.  We have it. You want. A search engine optimization (SEO) specialist who is certified in doing those geeky things that you don’t want to do but need.  Who is he you ask… our own Jamie Kadavy.  He’s savvy.  He’s smart… and even better… he knows how to get you ranked higher!

Search Engine Optimization Specialist | Jamie Kadavy

What 92 West can do for your SEO needs:

92 West will provide you with a Top Ten Ranking Report. Our 60+ page report will generate a Top 10 Ranking Requirement Score for your website based on  your requested keyword/key phrase. The highest score is a 100% which is required to be in the top 10 results for a specific search term. As we make the provided changes to your website, you will see your score go up, along with your rankings. We also can do all of the editing for you on your companies website based on future SEO reports or SEM (search engine marketing) needs.  (Honestly… search Google for Omaha advertising…. guess who is number one.. that’s right… 92 West)

SEO??? How about Social Networking

Social Networking is important because it gives your company Recognition, a chance to build more relationships online and provides more
Resources. Social networking is also a proven method of getting easy referrals and the more social networks your company is involved with, search engines see your company as more important and will rank you higher. (Gotta love that SEO standpoint)

Contact 92 West today for additional information on search engine optimization!

Troy Kadavy
Creative Director
92 West

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West Site Links:

Logo Design | Graphic Design | Web Design / Development | Photography | SEO | Omaha Web Design

In the interim, please allow us to show off some new client work through our blog… our friendly and easily updated blog…. which our flash site will now be as well .  Happy days… in any case, here’s some of the new stuff for your viewing pleasure.

Logo Designs

Omaha Media Group, LLC Logo Design

Nineteen2, LLC Logo Design

Nelson Precision Agronomics Logo Design

Heartland Romance Online Dating

Genesis Medical Staffing Logo Design

Dudley's Dew Right Logo Design

92 West is in the ideas business.

We’re a results focused design firm offering a creative blend of marketing, strategy, technology and design.

Our diverse experience in branding, web design, application development, print campaigns, displays and signage enable us to guide you through all aspects of your project, from strategy to launch and beyond.

identity + print + web

Please look at our new demo reel and if you have a question on our services or are in need of a quote we’d be happy to visit with you in person. Contact us at 402.677.6241 or by clicking here.

Troy Kadavy
Creative Director
92 West

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West Site Links:

Logo Design | Graphic Design | Web Design / Development | Photography | SEO | Omaha Web Design

There are a number of items you can benchmarket your site and your company against, but I believe that none are more important than natural search verses paid traffic. According to ComScore qSearch data, the total traffic from paid and organic varies from 5% paid/95% Organic all the way up to 50/50 and more tilted towards paid. The average across all categories is about 89% of search traffic is organic. Car rental actually gets 54% of its traffic from paid search. This is very useful data on an aggregate/category level. Considerations include weighing the proportion of natural versus paid against the absolute volume.

In any case, when dealing with thousands and tens of thousands of keywords, so many things to consider. Even as deep as the delicate balancing act between PR teams and sales. So: used a centralized organizational structure for all search program management. They set up best practices, then moved on to tactical SEO and SEM execution, followed by establishing the reporting and analytics software framework. Also, then line up search with other marketing efforts… The Intel Viiv press release resulted in 15,000% more Google searches! He ends up with two quotes: Andrew Lang “He uses statistics as a drunken man uses lamp posts – for support rather than illuminations.” Sherlock Holmes: “It is a capital mistake to theorize before one has data…”

What does this mean? Marketing is changing, and online is going to con tin ue to be a larger percentage of the overall mix. Measurement becomes that much more important. Must use solid data to make sensible decisions.

Contact 92 West for additional information on how you can optimize your website and become a top competitor through not only pay-per-click campaigns, but through natural search as well.

Best wishes!

Jamie Kadavy
SEO + Media Specialist
92 West

13504
Suite C
Omaha, Nebraska 68137
t. 402.237.8235
f. 402.953.4395
http://www.92west.com

92 West Site Links:
Logo Design | Graphic Design | Web Design / Development | Photography | SEO | Omaha Web Design

Better than sour milk on a hot summer day. Check us out on facebook. .

Troy Kadavy
Creative Director
92 West

92 West :: Design with Impact

An Omaha, Nebraska Design Agency - Logo Design, Graphic and Web Design, Photography and SEO

More on 92 West :: An Omaha, Nebraska Design Agency

92 West is in the ideas business.

We’re a results focused design firm offering a creative blend of marketing, strategy, technology and design.

Our diverse experience in branding, web design, application development, print campaigns, displays and signage enable us to guide you through all aspects of your project, from strategy to launch and beyond.

Please look at our new demo reel and if you have a question on our services or are in need of a quote we’d be happy to visit with you in person. Contact us at 402.677.6241 or by clicking here.

Troy Kadavy
Creative Director
92 West

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West Site Links:
Logo Design | Graphic Design | Web Design / Development | Photography | SEO | Omaha Web Design

Creative and Original Graphic and Web Design

92 West is a results focused design firm offering a creative blend of marketing, strategy, technology and design.

Our diverse experience in branding, web design, application development, print campaigns, displays and signage enable us to guide you through all aspects of your project, from strategy to launch and beyond.

Marketing… Advertising… Creative Design… Programming (Yea… we do that to
Put simply, this is more than a job to us; it’s a passion. We’re proud of what we do and we think we’re a good fit for businesses of any size, looking for any design or development service, whether it’s in print, online or signage.

Branding and Logo Design
Corporate Identity Design / Branding
Creating a brand requires us to asses your business, how it operates and define the message that you want to deliver. An effective brand communicates your image and business personality instantly, across all mediums.

Website Design
We develop world class, award-winning website designs that transform our clients’ businesses online. Focusing on the latest web standards, we deliver engaging sites both on the traditional web environment as well as on CDROM’s.

Marketing Campaigns
Developing a campaign for your business enables us to use all aspects of our design abilities around a single theme. This often includes: trade show exhibits, branding, print collateral (direct mail, ads, brochure), signage, and web design.

Print Collateral
We have extensive experience in the print industry. From design through production, manufacturing and delivery, we can coordinate and oversee the entire project for our clients.

Contact 92 West for a Quote on your next project or even with any questions you might have to help make your current campaigns more effective.

Best Regards,

92 West :: Design with Impact

identity + print + web

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
phone: 402.237.823
direct: 402.677.6241
fax: 402.953.4395

SEO | Omaha Web Design | Advertising | Logo Design | Marketing | Web Design | Branding

92 West :: Design with Impact :: Advertising Services • Marketing Strategy
Logo Design :: Identity :: Graphic Design :: Web Design :: Flash Animation :: SEO

Advertising • Marketing
Phone: 402.237.8235 • Fax: 402.953.4395
4852 South 133rd Street • Suite 101
Omaha, Nebraska 68137

American Design Awards

In December 92 West released version three of the website. With sound copy, creative design and great clients to showcase our abilities we were able to win this award. 92 West officially scored a 98 of a possible 100 and were the best of 381 entries.

The monthly competition is based on the following criteria and point structure.
Creativity: 40 Points
Creativity is the most important aspect in design. It refers to the unique artistic method in which the intended goal was acheived.

Effectiveness: 30 Points
Design and creativity aside, does the design piece effectively communicate the intended message to the audience?

Practicality: 30 Points
How does the design measure up in real-life circumstances in terms of speed and load times, accessibility, flow, etc.?

Ethics: Pass or Fail
A set of values by which the graphic design industry needs to abide by, in order to become successful and viable.

92 West is proud of what we have done and we are looking forward to what the new year brings.

Best wishes!

Troy Kadavy
Creative Director
92 West

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West Site Links:
Logo Design | Graphic Design | Web Design / Development | Photography | SEO | Omaha Web Design | Marketing | Advertising | Branding | Identity

As we’ve grown and have developed our web design / development process it became very apparent that the source of our success was with our project management. We always make sure that we have a well-defined plan for every project; before we put a pen to paper to start concepts. This has proven true with both the large database projects and smaller web design / development projects. The following items will help you in your own projects and will also let you know where we are coming from as well:

Planning. Concepts. Marketing:

Begin with the end in mind. It’s a simple thing to say, but a great deal of people in business keep their vision on the narrow rather than seeing the bigger picture. Do you already have a short tag-line or welcoming text? What attracts customers to your product and how is your business unique? Can you describe your target demographic? What’s your compelling “call-to-action”? Remember, your audience should have a clear action to take when visiting your site.

Do you have a detailed plan? Do you need help developing one? A good start on any web or interactive project would be to create a list of pages that you’ll want the consumer to see and make those pages into a site-map. Follow the site-map up with a flowchart and you’ll find that, upon examination, your team will see potential problems and will be able to solve them before you hire a design firm to assist.

The time required for planning, concepts and overall strategy will effect the overall cost and success of the finished product. Truly, it’s imperative that your decision makers are chosen and that they are all on the same page. Have your team establish a firm start and end date. Typically 30 to 90 days is a fair expectation when creating interactive media.

Photography. Graphics. Copyrighting:
We live in a microwave world. Everything is made to give immediate gratification. If you make your website visitors “over think” rather than just “scan” they might just lose interest. Your site should be self-evident, points of interest should be obvious and self-explanatory. The message should be concise, direct and in-line with your “call to action”. If they are not on the hook yet… you have to direct your audience to the bait. Web pages should be divided into clearly defined areas. You may need some assistance with your information architecture (it’s a good thing to consult with an outside expert as we’re the people skilled with building the user interface).  Additional items to think about is how you are going to drive traffic to products or  relevant information… rotating promotions… testimonials… video content?

Another item to consider is why your demographic should come back? Do you give them a compelling reason? Is your text written to drive people and do your images and photography stir an emotional response? If not, it’s wise to invest time and resources into creating or finding the appropriate solution. Remember… we’re a visual species… if it’s not made to inspire or generate a need we didn’t know we had… we’ll probably just walk away from it.

Web Design. Optimized Graphics. Award Winning Layout:
The design of the site is one of the most important factors that will influence cost, time and, of course, the quality of the finished product. Every design will be different based on the business type, region and desired goals for the site. Quality projects require a minimum of 8 to 20 hours from the time you call us to when we give you final and approved concepts. If you don’t know what you want to begin with the rounds of revisions can add hours to the project and increase costs. (We here at 92 West typically will have a fixed bid with the revisions written into the scope of the project… not everyone does that so it’s good to speak to the point of contact to see how changes to the concept will effect budget.)

Breaking it Down. Web Development:
It’s the process we take to transform the idea into the finalized web design and the site-map into a functional and easily navigated website. The process the 92 West uses is built on a solid foundation of skills in the areas of HTML, XML, CSS, AJAX, Flash, ActionScript, Databases, PHP and ASPX. The list can go on, but I think you get it.

Also, at 92 West we’re fortunate to have both sides of the house… meaning we can create an idea and code it to work. Make sure that your web partner can bridge both sides of the development process or you may have issues with the finished concept not being able to function. The final step in the process is putting the information into a content management system (CMS). Not everyone will want to spend the extra dollars to do this, but it will save you time and money in the long run. 92 West can build custom CMS sites with Flash or develop a site to use an existing platform. We’ve had huge success with Soholaunch, WordPress, Joomla, OS Commerce, CubeCart and Noahs Classifieds to name a few.

Please keep in mind that the more pages you have the more time it will take to implement. HTML pages can vary but 1 – 3 hours per page is a good estimate. If your planning on a flash site it may take as much as four times that amount depending on the needs of the site.

Flash. Video. Shopping Carts:

Anything is possible in the realm of the web. Some items to consider:
Purchase / develop a robust CMS, include shopping cart options, database-driven applications, your payment gateway (PayPal, Authorize.net, PayPointUSA etc.), merchant account connectivity, flash content, video integration, social media, gaming applications or even micro-sites made for the cell phone specifically.

Programming and implementing these items into your site require a high level of planning that is clearly defined before an estimate of the time and cost can be created. The special features you add to your site will give your users that extra push to come back and will also give you the edge over your competition.

Search Engine Optimization (SEO):
People find you through search engines. Google, Yahoo and Bing are the primary entities to focus on, but there are over 250 secondary sources and literally thousands of smaller search engines that can help your audience find you. It’s important that your web provider has the knowledge and the tools to make your site successful and easily found.

Page name, title, key words, meta description and how the copy is written are key factors in SEO work. It’s also important to know that it’s a never ending struggle. Content is king of the web… it’s a necessary task to keep your copy refreshed and perhaps build additional links back to your site. A good way to build links is to have a company blog and  start a twitter or facebook account. Make sure that you include relevant links to your products. A little time each week will garner huge results.

Testing. Training. Launch:
Small and large web projects need to have testing done. Verify that all of the links work.  Web developers will also verify that the code functions on multiple browsers, different systems (PC, Mac & Linux) and that your hosting server can handle the bandwidth / traffic that your site will demand.

Training your employees on the site’s content and CMS is also important. If you have a specific individual that is going to handle the content updates of your site then that person should be trained and maintain that knowledge by continuing to update content regularly.

Launching the site… the moment you’ve waited for! It’s exciting. It’s new and going to be wonderful. You’ll have to make sure that you have all of your domain name information pointed to the right server.  Also, people who need e-mail accounts should have them built and be given the ability to access the information. It’s also important to know that if you have a new domain name it may take awhile (30 to 90 days) for search engines to list your site after you have submitted it.

92 West :: Design with Impact
The measure of our clients success is the ruler that we use to gauge our own — we design to impact and strengthen your customer relationships. We are the best value you’ll find for your graphic or web design needs as well as SEO, Social Media and Brand Strategy and would be happy to quote on your next project. Please contact us at 402.677.6241 or fill out our request for proposal form.

Troy Kadavy
Creative Director
92 West

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West Site Links:
Logo Design | Graphic Design | Web Design / Development | Photography | SEO | Omaha Web Design | Marketing | Advertising | Branding | Identity

Flash Content Management System

Looking for a content management system for a flash site?  Finding the right solution could be tricky.  There’s a number of solutions out there that have various features and ways to update content. I’ve tested FlashMoto and have spoken to the folks at FlashBlocks and GLU… probably the most appealing to the gernal crowd for the cost. I’m going to look more into Yooba’s solution as well… Hope you enjoy the post.

FlashMoto:
http://www.flashmoto.com/
Cost: Unknown – Beta Release
Features: Excellent List
E-Commerce Enabled: No
SWAddress: Compatible

Flash CMS Pro:
http://www.flashloaded.com/flashcomponents/fcmspro/
Cost: $299.00
Features: Ok List
E-Commerce Enabled: No
SWAddress: Possibly?

Yooba:
http://www.yooba.com/
Cost: Hosted Solution – $55+ Per Month
Features: Good List
E-Commerce Enabled: No
SWAddress: Unknown

http://www.flypaper.com/
Cost: $995.00 per user
Features: Ok List
E-Commerce Enabled: No
SWAddress: Unknown

Ready Photo Site:
http://www.readyphotosite.com/ecommerce.php
Cost: $199.00
Features: Good List
E-Commerce Enabled: Yes – Paypal
SWAddress: Compatible

Rainbow:
http://www.codeandvisual.com/rainbow/
Cost: $99.00
Features: Ok List
E-Commerce Enabled: No
SWAddress: Unknown

FlashBlocks:
http://flashblocks.com/
Cost: $240.00
Features: Good List
SWAddress: Compatible

Coma Tool:
http://www.comatool.com/
Not much known.

GLU CMS:
http://www.gluplatform.com/
Cost: Hosted Solution – $30+ Per Month
Features: Good List
E-Commerce Enabled: No
SWAddress: Unknown

SEO | Omaha Web Design | Marketing | Advertising | Logo Design | Branding | Identity | Web Design

Stay tuned for a sneak preview of 92 West’s new site.

SEO | Omaha Web Design | Marketing | Advertising | Logo Design | Branding | Identity | Web Design

Crane Connection, LLC

Crane Connection, LLC approached 92 West to create a website that utilized a content management system, flash and video elements, displayed banner advertisements and also allowed crane buyers, sellers and manufacturers to meet and put their equipment online so that they may better move their inventory.

The site took three months to develop and is still in the process of improvements as I type currently. We’re incorporating an e-mail marketing tool, a blog for crane industry events / information, RSS feeds for various sections of the website and are implementing a google adwords campaign to generate awareness.

Future updates will also include a members section that will have information on how to optimize their own website’s search engine optimization.

The logo and identity of the site / company was also developed by 92 West; my advertising and marketing company. All in all I think the site will be a great success and I’ll be involved in future marketing efforts with them.

Additional Information:

Crane Connection Categories:

Hydraulic Truck Crane | Carry Deck Industrial Crane
Rough Terrain Crane | Crane Crawler/Dragline Crane
All Terrain Crane | Conventional Latticeboom

Boom Truck Crane | Gantry/Overhead Crane
Knuckleboom Crane | Tower/Self Erecting Crane
Drywall Material Handling Wall | Bucket Truck/Sign Crane

Down Cab Rough Terrain Crane | Pedestal/Marine Crane
Parts and Attachments | Featured Crane Listings

Please contact Troy Kadavy of 92 West at 402.677.6241 for any additional information.

Troy Kadavy
Creative Director / Owner
92 West

Marketing : Advertising : Graphic & Website Design
Omaha, Nebraska | SEO | Omaha Web Design | Logo Design
Branding | Identity | Web Design

92WEST :: Design with Impact

Multimedia, in it’s most basic of components, amounts to the combined use of several media such as sound and full-motion video / graphics.  As time progresses, and the demands from our current and future clients increase, it will be in a firm’s best interest to include various aspects of audio / video / interactive content to further their message and allow the  audience to relate to their message.

BENEFITS TO YOUR COMPANY:
Clarity
By combining a number of media together you can make the overall effect much more appealing. This helps to maintain the attention of our target audience.  Websites, Interactive CDROM’s, Kiosk Displays and Video in particular have a very powerful effect on people, lending a perceived credibility to your message which is often otherwise missing or forgotten over the passage of time (days, weeks or even hours).

Interactivity
People, in general, do not think in a linear fashion and will tend to jump from one point of interest to the next; not necessarily in any discernible order.  Products that cater well to non-linear thought processes become more user friendly and consequently more successful. Interactivity, when properly implemented, can provide an audience with the ability to query the information given to them and allow the end user to have a more personalized and interesting results.

APPLICATIONS:
Websites
Rich Media Applications
Advertisements
CDROM / DVD
• Project Information
• Walk-Through Animation
• Education on  Services
Interactive Kiosk Display
Supporting Graphics
External Communications
Video Blogs
Presentations
Games & Simulations
Desktop Applications

DELIVERY / PACKAGING:
The single greatest issue to be addressed when embarking on a multimedia project is the delivery. It is important to consider how your target audience will view the finished product, or even if they will be able to. If you produce work for viewing online or via a CDROM, then you should be fairly confident that your target will have a computer on which to view it. This is by no means a certainty. And even if they do, you should consider the specification of the computer they will likely be using. Computers come in a myriad of different specifications of both software and hardware. If your multimedia uses sound of any form then your target’s computer will need some way to play it. Also, multimedia, by combining a range of different visual and audio characteristics, can be very demanding on a computer’s memory capabilities. It is virtually impossible to create one multimedia package that will run faultlessly on every machine.

There are two ways around this dilemma. Firstly you can control the delivery hardware yourself. If your product is intended for use within a specific organization, then you may take steps to ensure that the hardware throughout the organization is of a sufficient specification to run your multimedia package. The second option, favoured by nearly all software developers, is to print the minimum specification of machine on which the software should run.

There is always the possibility that your multimedia package will clash with third part software. But then that is usually considered to be the responsibility of the owner of the computer who installed the extra software (well how were we to know you were going to install a screen saver?)

TYPICAL SCHEDULE FOR DELIVERY:
a. Creative Brief – Establish Audience / Time frame / Function / Content
b. Sitemap
c. Concepts
d. Acquire Approved Content
e. Layout Content in Static Format for Review
f.  Break Down Components
g. Implement into Desired Medium
h. Test / Test / Test – Confirm Layout & Potential Bugs
i. Implement on Live Media
j. Test Some More
k. Training if Needed
l. Delivery

SEO | Omaha Web Design | Marketing | Advertising | Logo Design | Branding | Identity | Web Design

FWA

Dope Awards

Design Licks

Creative Website Awards

Webby Awards

Website Design Awards

Stand Out Awards

Pixel Awards

Nebraska Website Directory Reference

Nebraska Web Design

Omaha Web Design

National Listing Directory Reference
Web Design

SEO | Omaha Web Design | Marketing | Advertising | Logo Design | Branding | Identity | Web Design