Yes.  It’s true.  We have it. You want. A search engine optimization (SEO) specialist who is certified in doing those geeky things that you don’t want to do but need.  Who is he you ask… our own Jamie Kadavy.  He’s savvy.  He’s smart… and even better… he knows how to get you ranked higher!

Search Engine Optimization Specialist | Jamie Kadavy

What 92 West can do for your SEO needs:

92 West will provide you with a Top Ten Ranking Report. Our 60+ page report will generate a Top 10 Ranking Requirement Score for your website based on  your requested keyword/key phrase. The highest score is a 100% which is required to be in the top 10 results for a specific search term. As we make the provided changes to your website, you will see your score go up, along with your rankings. We also can do all of the editing for you on your companies website based on future SEO reports or SEM (search engine marketing) needs.  (Honestly… search Google for Omaha advertising…. guess who is number one.. that’s right… 92 West)

SEO??? How about Social Networking

Social Networking is important because it gives your company Recognition, a chance to build more relationships online and provides more
Resources. Social networking is also a proven method of getting easy referrals and the more social networks your company is involved with, search engines see your company as more important and will rank you higher. (Gotta love that SEO standpoint)

Contact 92 West today for additional information on search engine optimization!

Troy Kadavy
Creative Director
92 West

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West Site Links:

Logo Design | Graphic Design | Web Design / Development | Photography | SEO | Omaha Web Design

In the interim, please allow us to show off some new client work through our blog… our friendly and easily updated blog…. which our flash site will now be as well .  Happy days… in any case, here’s some of the new stuff for your viewing pleasure.

Logo Designs

Omaha Media Group, LLC Logo Design

Nineteen2, LLC Logo Design

Nelson Precision Agronomics Logo Design

Heartland Romance Online Dating

Genesis Medical Staffing Logo Design

Dudley's Dew Right Logo Design

92 West is in the ideas business.

We’re a results focused design firm offering a creative blend of marketing, strategy, technology and design.

Our diverse experience in branding, web design, application development, print campaigns, displays and signage enable us to guide you through all aspects of your project, from strategy to launch and beyond.

identity + print + web

Please look at our new demo reel and if you have a question on our services or are in need of a quote we’d be happy to visit with you in person. Contact us at 402.677.6241 or by clicking here.

Troy Kadavy
Creative Director
92 West

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West Site Links:

Logo Design | Graphic Design | Web Design / Development | Photography | SEO | Omaha Web Design

There are a number of items you can benchmarket your site and your company against, but I believe that none are more important than natural search verses paid traffic. According to ComScore qSearch data, the total traffic from paid and organic varies from 5% paid/95% Organic all the way up to 50/50 and more tilted towards paid. The average across all categories is about 89% of search traffic is organic. Car rental actually gets 54% of its traffic from paid search. This is very useful data on an aggregate/category level. Considerations include weighing the proportion of natural versus paid against the absolute volume.

In any case, when dealing with thousands and tens of thousands of keywords, so many things to consider. Even as deep as the delicate balancing act between PR teams and sales. So: used a centralized organizational structure for all search program management. They set up best practices, then moved on to tactical SEO and SEM execution, followed by establishing the reporting and analytics software framework. Also, then line up search with other marketing efforts… The Intel Viiv press release resulted in 15,000% more Google searches! He ends up with two quotes: Andrew Lang “He uses statistics as a drunken man uses lamp posts – for support rather than illuminations.” Sherlock Holmes: “It is a capital mistake to theorize before one has data…”

What does this mean? Marketing is changing, and online is going to con tin ue to be a larger percentage of the overall mix. Measurement becomes that much more important. Must use solid data to make sensible decisions.

Contact 92 West for additional information on how you can optimize your website and become a top competitor through not only pay-per-click campaigns, but through natural search as well.

Best wishes!

Jamie Kadavy
SEO + Media Specialist
92 West

13504
Suite C
Omaha, Nebraska 68137
t. 402.237.8235
f. 402.953.4395
http://www.92west.com

92 West Site Links:
Logo Design | Graphic Design | Web Design / Development | Photography | SEO | Omaha Web Design

As we’ve grown and have developed our web design / development process it became very apparent that the source of our success was with our project management. We always make sure that we have a well-defined plan for every project; before we put a pen to paper to start concepts. This has proven true with both the large database projects and smaller web design / development projects. The following items will help you in your own projects and will also let you know where we are coming from as well:

Planning. Concepts. Marketing:

Begin with the end in mind. It’s a simple thing to say, but a great deal of people in business keep their vision on the narrow rather than seeing the bigger picture. Do you already have a short tag-line or welcoming text? What attracts customers to your product and how is your business unique? Can you describe your target demographic? What’s your compelling “call-to-action”? Remember, your audience should have a clear action to take when visiting your site.

Do you have a detailed plan? Do you need help developing one? A good start on any web or interactive project would be to create a list of pages that you’ll want the consumer to see and make those pages into a site-map. Follow the site-map up with a flowchart and you’ll find that, upon examination, your team will see potential problems and will be able to solve them before you hire a design firm to assist.

The time required for planning, concepts and overall strategy will effect the overall cost and success of the finished product. Truly, it’s imperative that your decision makers are chosen and that they are all on the same page. Have your team establish a firm start and end date. Typically 30 to 90 days is a fair expectation when creating interactive media.

Photography. Graphics. Copyrighting:
We live in a microwave world. Everything is made to give immediate gratification. If you make your website visitors “over think” rather than just “scan” they might just lose interest. Your site should be self-evident, points of interest should be obvious and self-explanatory. The message should be concise, direct and in-line with your “call to action”. If they are not on the hook yet… you have to direct your audience to the bait. Web pages should be divided into clearly defined areas. You may need some assistance with your information architecture (it’s a good thing to consult with an outside expert as we’re the people skilled with building the user interface).  Additional items to think about is how you are going to drive traffic to products or  relevant information… rotating promotions… testimonials… video content?

Another item to consider is why your demographic should come back? Do you give them a compelling reason? Is your text written to drive people and do your images and photography stir an emotional response? If not, it’s wise to invest time and resources into creating or finding the appropriate solution. Remember… we’re a visual species… if it’s not made to inspire or generate a need we didn’t know we had… we’ll probably just walk away from it.

Web Design. Optimized Graphics. Award Winning Layout:
The design of the site is one of the most important factors that will influence cost, time and, of course, the quality of the finished product. Every design will be different based on the business type, region and desired goals for the site. Quality projects require a minimum of 8 to 20 hours from the time you call us to when we give you final and approved concepts. If you don’t know what you want to begin with the rounds of revisions can add hours to the project and increase costs. (We here at 92 West typically will have a fixed bid with the revisions written into the scope of the project… not everyone does that so it’s good to speak to the point of contact to see how changes to the concept will effect budget.)

Breaking it Down. Web Development:
It’s the process we take to transform the idea into the finalized web design and the site-map into a functional and easily navigated website. The process the 92 West uses is built on a solid foundation of skills in the areas of HTML, XML, CSS, AJAX, Flash, ActionScript, Databases, PHP and ASPX. The list can go on, but I think you get it.

Also, at 92 West we’re fortunate to have both sides of the house… meaning we can create an idea and code it to work. Make sure that your web partner can bridge both sides of the development process or you may have issues with the finished concept not being able to function. The final step in the process is putting the information into a content management system (CMS). Not everyone will want to spend the extra dollars to do this, but it will save you time and money in the long run. 92 West can build custom CMS sites with Flash or develop a site to use an existing platform. We’ve had huge success with Soholaunch, WordPress, Joomla, OS Commerce, CubeCart and Noahs Classifieds to name a few.

Please keep in mind that the more pages you have the more time it will take to implement. HTML pages can vary but 1 – 3 hours per page is a good estimate. If your planning on a flash site it may take as much as four times that amount depending on the needs of the site.

Flash. Video. Shopping Carts:

Anything is possible in the realm of the web. Some items to consider:
Purchase / develop a robust CMS, include shopping cart options, database-driven applications, your payment gateway (PayPal, Authorize.net, PayPointUSA etc.), merchant account connectivity, flash content, video integration, social media, gaming applications or even micro-sites made for the cell phone specifically.

Programming and implementing these items into your site require a high level of planning that is clearly defined before an estimate of the time and cost can be created. The special features you add to your site will give your users that extra push to come back and will also give you the edge over your competition.

Search Engine Optimization (SEO):
People find you through search engines. Google, Yahoo and Bing are the primary entities to focus on, but there are over 250 secondary sources and literally thousands of smaller search engines that can help your audience find you. It’s important that your web provider has the knowledge and the tools to make your site successful and easily found.

Page name, title, key words, meta description and how the copy is written are key factors in SEO work. It’s also important to know that it’s a never ending struggle. Content is king of the web… it’s a necessary task to keep your copy refreshed and perhaps build additional links back to your site. A good way to build links is to have a company blog and  start a twitter or facebook account. Make sure that you include relevant links to your products. A little time each week will garner huge results.

Testing. Training. Launch:
Small and large web projects need to have testing done. Verify that all of the links work.  Web developers will also verify that the code functions on multiple browsers, different systems (PC, Mac & Linux) and that your hosting server can handle the bandwidth / traffic that your site will demand.

Training your employees on the site’s content and CMS is also important. If you have a specific individual that is going to handle the content updates of your site then that person should be trained and maintain that knowledge by continuing to update content regularly.

Launching the site… the moment you’ve waited for! It’s exciting. It’s new and going to be wonderful. You’ll have to make sure that you have all of your domain name information pointed to the right server.  Also, people who need e-mail accounts should have them built and be given the ability to access the information. It’s also important to know that if you have a new domain name it may take awhile (30 to 90 days) for search engines to list your site after you have submitted it.

92 West :: Design with Impact
The measure of our clients success is the ruler that we use to gauge our own — we design to impact and strengthen your customer relationships. We are the best value you’ll find for your graphic or web design needs as well as SEO, Social Media and Brand Strategy and would be happy to quote on your next project. Please contact us at 402.677.6241 or fill out our request for proposal form.

Troy Kadavy
Creative Director
92 West

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West Site Links:
Logo Design | Graphic Design | Web Design / Development | Photography | SEO | Omaha Web Design | Marketing | Advertising | Branding | Identity

92WEST :: Design with Impact

Multimedia, in it’s most basic of components, amounts to the combined use of several media such as sound and full-motion video / graphics.  As time progresses, and the demands from our current and future clients increase, it will be in a firm’s best interest to include various aspects of audio / video / interactive content to further their message and allow the  audience to relate to their message.

BENEFITS TO YOUR COMPANY:
Clarity
By combining a number of media together you can make the overall effect much more appealing. This helps to maintain the attention of our target audience.  Websites, Interactive CDROM’s, Kiosk Displays and Video in particular have a very powerful effect on people, lending a perceived credibility to your message which is often otherwise missing or forgotten over the passage of time (days, weeks or even hours).

Interactivity
People, in general, do not think in a linear fashion and will tend to jump from one point of interest to the next; not necessarily in any discernible order.  Products that cater well to non-linear thought processes become more user friendly and consequently more successful. Interactivity, when properly implemented, can provide an audience with the ability to query the information given to them and allow the end user to have a more personalized and interesting results.

APPLICATIONS:
Websites
Rich Media Applications
Advertisements
CDROM / DVD
• Project Information
• Walk-Through Animation
• Education on  Services
Interactive Kiosk Display
Supporting Graphics
External Communications
Video Blogs
Presentations
Games & Simulations
Desktop Applications

DELIVERY / PACKAGING:
The single greatest issue to be addressed when embarking on a multimedia project is the delivery. It is important to consider how your target audience will view the finished product, or even if they will be able to. If you produce work for viewing online or via a CDROM, then you should be fairly confident that your target will have a computer on which to view it. This is by no means a certainty. And even if they do, you should consider the specification of the computer they will likely be using. Computers come in a myriad of different specifications of both software and hardware. If your multimedia uses sound of any form then your target’s computer will need some way to play it. Also, multimedia, by combining a range of different visual and audio characteristics, can be very demanding on a computer’s memory capabilities. It is virtually impossible to create one multimedia package that will run faultlessly on every machine.

There are two ways around this dilemma. Firstly you can control the delivery hardware yourself. If your product is intended for use within a specific organization, then you may take steps to ensure that the hardware throughout the organization is of a sufficient specification to run your multimedia package. The second option, favoured by nearly all software developers, is to print the minimum specification of machine on which the software should run.

There is always the possibility that your multimedia package will clash with third part software. But then that is usually considered to be the responsibility of the owner of the computer who installed the extra software (well how were we to know you were going to install a screen saver?)

TYPICAL SCHEDULE FOR DELIVERY:
a. Creative Brief – Establish Audience / Time frame / Function / Content
b. Sitemap
c. Concepts
d. Acquire Approved Content
e. Layout Content in Static Format for Review
f.  Break Down Components
g. Implement into Desired Medium
h. Test / Test / Test – Confirm Layout & Potential Bugs
i. Implement on Live Media
j. Test Some More
k. Training if Needed
l. Delivery

SEO | Omaha Web Design | Marketing | Advertising | Logo Design | Branding | Identity | Web Design