92 West » Advertising http://www.92west.com/marketing-advertising Marketing, Advertising, Logo Design, Branding, Graphic Design, Website Design, SEO Services, Omaha Web Design Tue, 22 Nov 2011 00:28:43 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 New Website Launched for TotalWellness! http://www.92west.com/marketing-advertising/2011/09/19/new-website-launched-for-totalwellness/ http://www.92west.com/marketing-advertising/2011/09/19/new-website-launched-for-totalwellness/#comments Mon, 19 Sep 2011 00:42:03 +0000 92 West http://www.92west.com/marketing-advertising/?p=437 92 West revitalizes our new corporate wellness client’s brand with an overhaul of their visual identity and website.

TotalWellness came to 92 West to update their website and give them a new direction for their brand. As corporate healthcare challenges increase in complexity we knew that we needed the new site to be compelling and allow our client to further leverage their long-standing commitment to being one of the nations preferred partners for employee healthcare solutions. The project was large, but our research, brand strategy and analysis of their competition allowed us to differentiate TotalWellness from the pac and the client agrees that it’s a wonderful step in the right direction.

We we’re thrilled to help this established wellness solutions provider create a visually compelling and user friendly website and look forward to a long lasting relationship. Please look the screen shots below and let us know your thoughts on the newly revitalized brand!

92 WestOmaha Branding Company

 

 

 

About TotalWellness:
TotalWellness has been partnering with companies for more than a decade to lower healthcare costs, prevent diseases, and create corporate health and wellness solutions to foster a safer and more productive work environment.  We increase the bottom line, but more importantly, we improve the quality of life of your team so they can be better employees, parents and more productive members of the community.

92 West Services Provided:

  • Copyrighting
  • Revitalize Identity through Tag-Line Research
  • Graphic Design
  • Web Design
  • Web Development
  • Content Management System Integration
  • jQuery
  • Application Development
  • Database Development
  • Blog Creation
  • Internal Search Functions
  • Member Based Security
  • Training
  • Search Engine Optimization
  • Hosting

 

Contact 92 West today for a quote or more information on identity, print, web or seo today!

Troy Kadavy
Creative Director
92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137

t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Development | Photography | Omaha Web Design | SEO

]]> http://www.92west.com/marketing-advertising/2011/09/19/new-website-launched-for-totalwellness/feed/ 0 92 West Adds to Our Business Development Team – advertising. http://www.92west.com/marketing-advertising/2011/09/07/92-west-adds-to-our-business-development-team/ http://www.92west.com/marketing-advertising/2011/09/07/92-west-adds-to-our-business-development-team/#comments Wed, 07 Sep 2011 21:29:53 +0000 92 West http://www.92west.com/marketing-advertising/?p=430 business development efforts by searching for opportunities to assist organizations with their advertising and marketing strategy needs.

scott else business development

A bit more on Scott:
Entrepreneur. Warrior. Motorcycle Enthusiast.

Small Business Owner

He started a landscaping business and has been through developing a successful business from the ground up; arranging financing, deciding products and services to offer, competitive pricing and how to effectively promote the business.  These lessons learned from running a small business have stayed with him as he seeks to help entrepreneurs grow their businesses and help our current clients achieve new goals.

A Born Leader

Scott was called to duty to support Operation Iraqi Freedom in 2003 and served two tours in Iraq. Leadership, determination and knowledge on how to get the mission done were his priorities. After serving in Iraq he shared his deployment experiences with Soldiers, Sailors, Airmen and members of the Coast Guard training them for their overseas deployments.

Adventure

Have a bike? Let’s go!  If he’s not in the office or out on sales calls you’ll find Scott on his Harley.

Credentials:

  • BS BA in Marketing from the University of Nebraska at Lincoln with minors in Political Science and Communication Studies.
  • Staff Sergeant in the United States Army Reserves
    Scott has been on 2 deployments to Iraq and spent 3 additional years on active duty training troops.

Making the Right Business Decisions:
New Product? Emerging Market? Re-branding? Give Scott a call to scope your idea or your companies needs.
(402) 237-8235 | scott.else [at] 2west.com.

 

Contact 92 West today for a quote or more information on identity, print, web or seo today!

Troy Kadavy
Creative Director
92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137

t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West‘s Portfolio & advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Development | Photography | Omaha Web Design | SEO

]]> http://www.92west.com/marketing-advertising/2011/09/07/92-west-adds-to-our-business-development-team/feed/ 0 Website Design & Marketing Services – Sababu http://www.92west.com/marketing-advertising/2011/02/21/website-design-marketing-services-sababu/ http://www.92west.com/marketing-advertising/2011/02/21/website-design-marketing-services-sababu/#comments Mon, 21 Feb 2011 15:50:56 +0000 92 West http://www.92west.com/marketing-advertising/?p=314 Client Overview:

Sababu (sah-bah-boo) Conscious Clothing is dedicated to meeting the emotional, physical and spiritual needs of families in the West African country of Mali . Through your purchases of Sababu shirts, you give the people of Mali a voice. Together We Develop Life (twedel) is our challenge to you. Through your collective purchases, Sababu uses the proceeds to provide sustainable employment, literacy courses, annual physicals and consultations for employees and their families. Sababu is fostering healthy lifestyles that enable the people of Mali to become who they’re meant to be.

92 West updated their current WordPress theme and included their shopping cart as well as TWEDEL code management system into the wordpress system.  It’s great to work with such a great company as well as helping them expand their business into the US.

Advertising / Marketing Services Provided:
Graphic Design | Web Design | SEO Consulting | WordPress Programming

Website Design

Website Design & WordPress Modification

Contact 92 West today for a quote or more information on identity, print, web or seo today!

Troy Kadavy
Creative Director
92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137

t. 402.237.8235
d. 402.677.6241
f. 402.953.4395

http://www.92west.com

92 West Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Development | Photography | Omaha Web Design | SEO

]]> http://www.92west.com/marketing-advertising/2011/02/21/website-design-marketing-services-sababu/feed/ 1 Marketing and Advertising Basics http://www.92west.com/marketing-advertising/2011/01/13/marketing-and-advertising-basics/ http://www.92west.com/marketing-advertising/2011/01/13/marketing-and-advertising-basics/#comments Thu, 13 Jan 2011 03:50:53 +0000 92 West http://www.92west.com/marketing-advertising/?p=295 92 West | We’re in the Ideas Business

It’s 2011 and we here at 92 West think it’s time to get back to basics; namely branding and brand development. The basics behind branding is that people often fail to recognize the difference their brand and their brand identity. Similar terms, but different in what they mean to your marketing and advertising efforts. Also, knowing some of the basics will better equip you when dealing with your preferred identity, graphic or web design professional.

What is a Brand?

As new companies come out, competition increases and creates a near infinite amount of choices. Companies need to look for ways to connect to customers to create lifelong relationships; connect emotionally and become irreplaceable…

Case in point… I don’t need Starbucks… but I love it (don’t tell the wife)… Although I have my questions if they love me back ;) .

In any case, a strong brand will stand out in the densely crowded marketplace. People fall in love with brands (Starbucks ;) ), trust them and truly believe in their superiority to their competitors.

A brand is a person’s gut feeling about a product, service or company and illuminates answers to the following fundamental questions:

  • who you are?
  • who needs to know?
  • how they will find out?
  • why should they care?

To sum it up, a brand should help consumers choose from the infinite amount of choices and should reassure the consumer that they’ve made the right choice through communication on the intrinsic quality of the item they purchased. Also, a brand should use distinctive imagery, emotional associations and language that encourage customers to identify with their brand.

Honestly, there’s a lot more to this basic branding, but I think your getting the picture. Choose your audience. Communicate with them often and with consistency. Calibrate your message to entice your demographic to identify with you. Simple words… sometimes hard to do.

“It’s never to late to be what you could have been.”
- George Eliot

Communication is the key to great branding and when I was at AAA as an Advertising Coordinator they really stressed that their brand was best served at “Every Point of Contact”. That message (thanks Becky!) has stuck with me and our clients have benefited greatly as well from that doctrine. 

Points of Contact… Not all, but a decent list:

  • Website
  • Newsletters
  • Business Forms
  • Signage
  • Packaging
  • Exhibits and Trade shows
  • Proposals
  • Email
  • Voicemails
  • Publications
  • Web Banners
  • Letterheads
  • Business Cards
  • Billboards
  • Ephemera (something transitory or short-lived)
  • Vehicle Graphics
  • Services
  • Employees
  • Speeches
  • Presentations
  • Networking Events
  • Telephone
  • Word of Mouth
  • Direct Mail
  • PR
  • Blogs
  • Social Media
  • Sales Promotions
  • TV, Radio
  • Print Advertising
  • In-Store Experiences

Now, every point of contact may seem like not a big deal but have you ever called a company and simple decided against using them from how they answered the phone or how a sales person treated you on the floor. Even some of the best restaurants with great cuisine will continue to be unvisited because of one bad waiter. There’s a great deal of choices out there… why would a customer subject themselves to anything less than a great experience.

Be the best brand you can be: Combine imagination and craft with intelligence and insight.

One eye sees. The other feels. That’s brand identity.

Brand identity is something that appeals to the senses and generates a tangible experience. You can touch it, hold it, see it, hear it sing and watch it move. It is the fuel that drives recognition and amplifies the companies difference from it’s competition. Brand identity makes great ideas meaningful and accessible; truly taking many different elements and unifying them into a seamless system.

Make Sense?

If not… look at Target. Pepsi. Coke. Amazon. Many parts. One unified message that organizes color, spirit, message and design. The end result is something that embodies the intangibles… emotion, context and things that matter most to today’s consumers… the essence of the company.

All branding is design driven and victory belongs to the most persevering. Look at GAP… they changed their logo in 2010 and a week later moved it back because of customer backlash.

Fact. Not all ideas are going to work… even if they seem great.

Victory goes to those who don’t “Market Safe” and persevere even when the chips are down.
So now that we know what a brand is and what a brand identity is… let’s talk on the tactful art of Branding. 

Branding is a disciplined and in-depth process that is used to build awareness and extend customer loyalty. Great branding is driven from the top down… meaning if the CEO isn’t behind what marketing is doing… you’ll find their graphics staff in the bar after work bitching about why the message is failing. Make no mistake. Investing in your brand is an investment in your companies future. As technology advances we must seize every opportunity to express why individuals should choose your brand over another.

Perception is Key.

Really… what’s the difference between Nike and Rebook in the 90′s…. I didn’t know then… and I’ve never invested the time… but I know that I like my Nike’s :) .

As you proceed with your companies marketing efforts remember to invest in your core strengths and don’t skimp on understanding the consumer… you may be surprised that your strengths are not what you thoughts. Next… don’t fear innovation. It’s a driving force that won’t let you sit still while your competition passes you by. Finally… remember to communicate and do so often!

The process of branding is simple and structured.

  1. Conduct Research – Your brand is not what you say it is… it’s what they say it is.
    Process: Perception > Behavior > Performance
  2. Clarify Strategy – The best brand strategy is developed as a creative partnership between the client, the designer and the strategist
    Alignment: Vision > Actions > Expression > Experience
  3. Design Identity – The right name connects people and captures the imagination
    Process: Naming > Tagline(s) > Vision > Meaning > Authenticity > Differentiation > Duribility > Coherence > Flexibility and Commitment > Value Proposition
  4. Create Points of Contact – Social Media is Word of Mouth on Steroids
    Brick and Mortar > Web & Traditional Media > Blog > Social Media > SEO
  5. Manage Your AssetsKeep to your strategy. Build a Brand. Protect the Message. Engage Your Costomers

Well… that was a bit longer than intended, but I think it’s a great start for Branding Basics :) . I’ll write more on the topic as the weeks go by.

Contact 92 West today for a quote or more information on identity, print, web or seo today!

Troy Kadavy

Creative Director

92 West | We’re in the Ideas Business

13504 Stevens Street

Suite C

Omaha, Nebraska 68137

t. 402.237.8235

d. 402.677.6241

f. 402.953.4395

http://www.92west.com

92 West Site Links:

Logo Design | Graphic Design | Web Design / Development | Photography | Omaha Web Design | SEO
]]> http://www.92west.com/marketing-advertising/2011/01/13/marketing-and-advertising-basics/feed/ 1 92 West :: We’re in the Ideas Business http://www.92west.com/marketing-advertising/2010/12/09/marketing-advertising-omaha-nebraska/ http://www.92west.com/marketing-advertising/2010/12/09/marketing-advertising-omaha-nebraska/#comments Thu, 09 Dec 2010 02:51:51 +0000 92 West http://www.92west.com/marketing-advertising/?p=291 92 West specializes in logo, print and website design for Omaha, Nebraska and beyond.

Contact 92 West today for a quote or more information on identity, print, web or seo today!

Troy Kadavy
Creative Director
92 West

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West Site Links:

Logo Design | Graphic Design | Web Design / Development | Photography | SEO | Omaha Web Design

]]> http://www.92west.com/marketing-advertising/2010/12/09/marketing-advertising-omaha-nebraska/feed/ 0 92 West’s Office Space… It takes time. http://www.92west.com/marketing-advertising/2010/11/04/advertising-agency-office-space-it-takes-time/ http://www.92west.com/marketing-advertising/2010/11/04/advertising-agency-office-space-it-takes-time/#comments Thu, 04 Nov 2010 16:36:45 +0000 92 West http://www.92west.com/marketing-advertising/?p=264 As with all things great… creating an office space that reflects your creative endeavors takes time. We here at 92 West are proud that bit-by-bit our space is becoming more and more like the home that we want it to be. After a late night of working, Jamie and I took some quick shots of the office and wanted to share. Unfortunately our lovely Shonna and cowboy Tom were not available… it’s like they want time off or something... :)

Anyway, I hope you enjoy the few photos below and I wish you all the best on this brisk Thursday morning!

92 West :: Design with Impact :: Marketing and Advertising :: Omaha, Nebraska

92 West :: Design with Impact

Tom's Office

Tom Luke's Office :: Sales and Marketing

Marketing and Advertising :: Omaha, Nebraska

Eye Candy for Tom's Office

SEO Expert :: Jamie Kadavy :: 92 West

SEO Expert :: Jamie Kadavy :: Late Night at 92 West

92 West :: Creative Director :: Troy Kadavy :: Omaha, Nebraska

Late Night at 92 West's Office - New Monitors On the Way :)

92 West :: Design with Impact :: Marketing and Advertising :: Omaha, Nebraska

Complex Common Area - That sign took a whole Sunday to Finish

Our Shared Conference Room :: Quite Lovely

92 West's Shared Conference Room

Another look at the shared conference room. Alwasy a busy place :)

The kitchen. Fridge, Microwave, Dishes, Two Coffee Pots...

Contact 92 West today for a quote or more information on identity, print, web or seo today!

Troy Kadavy
Creative Director
92 West

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West Site Links:

Logo Design | Graphic Design | Web Design / Development | Photography | SEO | Omaha Web Design

]]> http://www.92west.com/marketing-advertising/2010/11/04/advertising-agency-office-space-it-takes-time/feed/ 0 Search Engine Optimization by 92 West http://www.92west.com/marketing-advertising/2010/10/29/search-engine-optimization-by-92-west/ http://www.92west.com/marketing-advertising/2010/10/29/search-engine-optimization-by-92-west/#comments Fri, 29 Oct 2010 00:54:21 +0000 92 West http://www.92west.com/marketing-advertising/?p=251 Certified Search Engine Optimization Specialist

Yes.  It’s true.  We have it. You want. A search engine optimization (SEO) specialist who is certified in doing those geeky things that you don’t want to do but need.  Who is he you ask… our own Jamie Kadavy.  He’s savvy.  He’s smart… and even better… he knows how to get you ranked higher!

Search Engine Optimization Specialist Omaha, Nebraska Advertising Agency

Search Engine Optimization Specialist | Jamie Kadavy

What 92 West can do for your SEO needs:

92 West will provide you with a Top Ten Ranking Report. Our 60+ page report will generate a Top 10 Ranking Requirement Score for your website based on  your requested keyword/key phrase. The highest score is a 100% which is required to be in the top 10 results for a specific search term. As we make the provided changes to your website, you will see your score go up, along with your rankings. We also can do all of the editing for you on your companies website based on future SEO reports or SEM (search engine marketing) needs.  (Honestly… search Google for Omaha advertising…. guess who is number one.. that’s right… 92 West)

SEO??? How about Social Networking

Social Networking is important because it gives your company Recognition, a chance to build more relationships online and provides more
Resources. Social networking is also a proven method of getting easy referrals and the more social networks your company is involved with, search engines see your company as more important and will rank you higher. (Gotta love that SEO standpoint)

Contact 92 West today for additional information on search engine optimization!

Troy Kadavy
Creative Director
92 West

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West Site Links:

Logo Design | Graphic Design | Web Design / Development | Photography | SEO | Omaha Web Design

]]> http://www.92west.com/marketing-advertising/2010/10/29/search-engine-optimization-by-92-west/feed/ 0 identity (logo design) + Graphic and Website Design http://www.92west.com/marketing-advertising/2010/09/01/latest-logo-designs-graphic-design-and-website-designs/ http://www.92west.com/marketing-advertising/2010/09/01/latest-logo-designs-graphic-design-and-website-designs/#comments Wed, 01 Sep 2010 02:26:56 +0000 92 West http://www.92west.com/marketing-advertising/?p=230 We’ve been busy here at 92 West creating a number of websites, handling branding for our wonderful clients and keeping up on our graphic and website design skills.  Unfortunately, we’ve been slacking on updating our main ship… the flash site.  We’ve finished the content management system for our Flash site and we’ll be sure to be updating the identity, print and web design areas shortly.

In the interim, please allow us to show off some new client work through our blog… our friendly and easily updated blog…. which our flash site will now be as well :) .  Happy days… in any case, here’s some of the new stuff for your viewing pleasure.

Logo Designs

Omaha Media Group, LLC Logo Design

Omaha Media Group, LLC Logo Design

Nineteen2, LLC Logo Design

Nineteen2, LLC Logo Design

Nelson Precision Agronomics Logo Design

Nelson Precision Agronomics Logo Design

Heartland Romance Online Dating

Heartland Romance Online Dating

Genesis Medical Staffing Logo Design

Genesis Medical Staffing Logo Design

Dudley's Dew Right Logo Design

Dudley's Dew Right Logo Design

92 West is in the ideas business.

 

We’re a results focused design firm offering a creative blend of marketing, strategy, technology and design.

Our diverse experience in branding, web design, application development, print campaigns, displays and signage enable us to guide you through all aspects of your project, from strategy to launch and beyond.

Omaha, Nebraska Advertising Agency - 92 West

identity + print + web

Please look at our new demo reel and if you have a question on our services or are in need of a quote we’d be happy to visit with you in person. Contact us at 402.677.6241 or by clicking here.

Troy Kadavy
Creative Director
92 West

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West Site Links:

Logo Design | Graphic Design | Web Design / Development | Photography | SEO | Omaha Web Design

]]> http://www.92west.com/marketing-advertising/2010/09/01/latest-logo-designs-graphic-design-and-website-designs/feed/ 0 Like Us on Facebook. It’s Worth It :). http://www.92west.com/marketing-advertising/2010/08/24/like-us-on-facebook-its-worth-it/ http://www.92west.com/marketing-advertising/2010/08/24/like-us-on-facebook-its-worth-it/#comments Tue, 24 Aug 2010 19:16:36 +0000 92 West http://www.92west.com/marketing-advertising/?p=218 92 West is on Facebook as well! Like Us. We’d Like You :) . Also, we do some cool things and visual stimulus is always good to break up the day.

Better than sour milk on a hot summer day. Check us out on facebook. :) .

Troy Kadavy
Creative Director
92 West

92 West :: Design with Impact :: Identity + Web + Print

92 West :: Design with Impact

 

92 West :: Design with Impact :: identity + print design + web design + SEO + awesome

An Omaha, Nebraska Design Agency - Logo Design, Graphic and Web Design, Photography and SEO


More on 92 West :: An Omaha, Nebraska Design Agency

 

92 West is in the ideas business.

We’re a results focused design firm offering a creative blend of marketing, strategy, technology and design.

Our diverse experience in branding, web design, application development, print campaigns, displays and signage enable us to guide you through all aspects of your project, from strategy to launch and beyond.

Please look at our new demo reel and if you have a question on our services or are in need of a quote we’d be happy to visit with you in person. Contact us at 402.677.6241 or by clicking here.

Troy Kadavy
Creative Director
92 West

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West Site Links:
Logo Design | Graphic Design | Web Design / Development | Photography | SEO | Omaha Web Design

]]> http://www.92west.com/marketing-advertising/2010/08/24/like-us-on-facebook-its-worth-it/feed/ 0 92 West… we’re in the ideas business http://www.92west.com/marketing-advertising/2010/07/14/92-west-were-in-the-ideas-business/ http://www.92west.com/marketing-advertising/2010/07/14/92-west-were-in-the-ideas-business/#comments Wed, 14 Jul 2010 20:51:27 +0000 92 West http://www.92west.com/marketing-advertising/?p=193

Creative and Original Graphic and Web Design

92 West is a results focused design firm offering a creative blend of marketing, strategy, technology and design.

Our diverse experience in branding, web design, application development, print campaigns, displays and signage enable us to guide you through all aspects of your project, from strategy to launch and beyond.

Marketing… Advertising… Creative Design… Programming (Yea… we do that to :)
Put simply, this is more than a job to us; it’s a passion. We’re proud of what we do and we think we’re a good fit for businesses of any size, looking for any design or development service, whether it’s in print, online or signage.

Branding and Logo Design
Corporate Identity Design / Branding
Creating a brand requires us to asses your business, how it operates and define the message that you want to deliver. An effective brand communicates your image and business personality instantly, across all mediums.

Website Design
We develop world class, award-winning website designs that transform our clients’ businesses online. Focusing on the latest web standards, we deliver engaging sites both on the traditional web environment as well as on CDROM’s.

Marketing Campaigns
Developing a campaign for your business enables us to use all aspects of our design abilities around a single theme. This often includes: trade show exhibits, branding, print collateral (direct mail, ads, brochure), signage, and web design.

Print Collateral
We have extensive experience in the print industry. From design through production, manufacturing and delivery, we can coordinate and oversee the entire project for our clients.

Contact 92 West for a Quote on your next project or even with any questions you might have to help make your current campaigns more effective.

Best Regards,

92 West :: Design with Impact

identity + print + web

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
phone: 402.237.823
direct: 402.677.6241
fax: 402.953.4395

SEO | Omaha Web Design | Advertising | Logo Design | Marketing | Web Design | Branding

]]> http://www.92west.com/marketing-advertising/2010/07/14/92-west-were-in-the-ideas-business/feed/ 0 American Design Award Winner http://www.92west.com/marketing-advertising/2010/01/13/american-design-award-winner/ http://www.92west.com/marketing-advertising/2010/01/13/american-design-award-winner/#comments Wed, 13 Jan 2010 03:43:15 +0000 92 West http://www.92west.com/marketing-advertising/?p=180 American Design Awards

American Design Awards

In December 92 West released version three of the website. With sound copy, creative design and great clients to showcase our abilities we were able to win this award. 92 West officially scored a 98 of a possible 100 and were the best of 381 entries.

The monthly competition is based on the following criteria and point structure.
Creativity: 40 Points
Creativity is the most important aspect in design. It refers to the unique artistic method in which the intended goal was acheived.

Effectiveness: 30 Points
Design and creativity aside, does the design piece effectively communicate the intended message to the audience?

Practicality: 30 Points
How does the design measure up in real-life circumstances in terms of speed and load times, accessibility, flow, etc.?

Ethics: Pass or Fail
A set of values by which the graphic design industry needs to abide by, in order to become successful and viable.

92 West is proud of what we have done and we are looking forward to what the new year brings.

Best wishes!

Troy Kadavy
Creative Director
92 West

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West Site Links:
Logo Design | Graphic Design | Web Design / Development | Photography | SEO | Omaha Web Design | Marketing | Advertising | Branding | Identity

]]> http://www.92west.com/marketing-advertising/2010/01/13/american-design-award-winner/feed/ 0 92 West. Creative Design. Original Concepts. http://www.92west.com/marketing-advertising/2010/01/05/92-west-creative-design-original-concepts/ http://www.92west.com/marketing-advertising/2010/01/05/92-west-creative-design-original-concepts/#comments Tue, 05 Jan 2010 16:08:08 +0000 92 West http://www.92west.com/marketing-advertising/?p=173 It’s been almost ten years since my brother and I took on the challenge of building a design agency and we’ve learned quite a bit… changed the way we did business… improved other peoples brands and have helped many companies create a strategy for success. I’m happy to say that we’re as thrilled now as we were then.  The excitement behind building a brand or helping an established business find ways to reinvent their look and establish relationships with new customers. Truly, this is one of the great paths in life… a road that allows us here at 92 West to positively effect businesses and leave a meaningful and lasting impact on our clients customers.

Over the next few months we’re going to be putting together a number of video’s up on our blog that will help explain various aspects of design and branding building… even some of the basic SEO strategies we use to improve placement.  For now though, I’ve included a list of what we do below and should your needs fit our services we’d love to hear from you.

Troy Kadavy
Creative Director
92 West

Brand Strategy:
A brand is a source of a promise to the consumer; it’s a simple truth in marketing. The promise is relevant with differentiated benefits. Everything an organization does should be focused on enhancing delivery against its brand’s promise.

Combining a few different definitions, a brand is the name and symbols that identify:
- The source of a relationship with the consumer
- The source of a promise to the consumer
- The unique source of products and services
- The single concept that you own inside the mind of the prospect
- The sum total of each customer’s experience with your organization

Leading organizations have discovered that brands, as well as their people, are their most valuable asset. A strong brand will deliver substantial benefits. Contact 92 West and we will help you spearhead this effort and release the full potential of your brand.

Identity and Logo Design

We at 92 West believe the best design will always start with a deep understanding of the brand and the consumer. That’s why our design process begins with an immersion into the marketplace, the brand and, most importantly, we dive deep into the minds of the people most likely to buy your brand. Just not a great look, it is a relevant design with the power to inspire and move someone.

SERVICES:
Logo Design / Identity Creation
Brand and Identity Management
Brand Positioning

Graphic Design – Print

ah… the smell of paper stock

The  visual identity of your company serves to reinforce a consumers’ perceptions of the value and quality of the company’s goods and services. A consistent application of the identity across different media serves to create a unified brand experience for a company’s customers.

Collateral materials such as business cards, letterhead, brochures, and presentations are all opportunities for a company to communicate its brand. Our print materials provide a consistent, accurate expression of a company’s positioning and distinctive attributes.

SERVICES:
Stationary Packages
Business Cards
Letterheads
Envelopes
Brochures
Folders
Booklets
CD/DVD Case
Postcards / Direct Mail
Letter Shop
Newsprint & Magazine
Outdoor/Transit
Posters
Banners & Displays

Web Design & Website Development

the language of geek… we speak it well

Whether the objectives are to create a new business channel, customer support, or to deliver a message, a company’s presence on the web is just as important as your brick and mortar influences.  92 West balances the business requirements while keeping in line with the customer needs and budget criteria.

SERVICES:
Web Design & Development
Content Management Systems
E-Mail Template Design
BLOG Install / Design
E-Commerce Sites
DVD/CD ROM
Banner Ad Development
Maintenance
Consulting
SEO Services
ActionScript 3.0 and 2.0
PHP, ASP, ColdFusion
XML, HTML, CSS

Hosting:

Basic Hosting
10 GB bandwidth
500 MB storage
5 domains
10 email accounts

Business Hosting
30 GB bandwidth
2000 MB storage
20 domains
20 email accounts
C-PANEL access

Professional Hosting
50 GB bandwidth
4000 MB storage
unlimited domains
unlimited email accounts
C-PANEL access

Photography

point. click. shoot.

Quality images of your staff and products are all part of your daily business needs.  We balance your needs with a solid product that you can use time and time again.

Services:
Staff Photography
Product Shots
Photo Touch-Up
Architecture Shots

SEO | Omaha Web Design | Marketing | Advertising | Logo Design | Branding | Identity | Web Design

]]> http://www.92west.com/marketing-advertising/2010/01/05/92-west-creative-design-original-concepts/feed/ 0 92 West Launches Crane Connection! http://www.92west.com/marketing-advertising/2009/05/14/92-west-launches-crane-connection/ http://www.92west.com/marketing-advertising/2009/05/14/92-west-launches-crane-connection/#comments Thu, 14 May 2009 22:18:11 +0000 92 West http://www.92west.com/marketing-advertising/?p=153 Crane Connection, LLC

Crane Connection, LLC

Crane Connection, LLC approached 92 West to create a website that utilized a content management system, flash and video elements, displayed banner advertisements and also allowed crane buyers, sellers and manufacturers to meet and put their equipment online so that they may better move their inventory.

The site took three months to develop and is still in the process of improvements as I type currently. We’re incorporating an e-mail marketing tool, a blog for crane industry events / information, RSS feeds for various sections of the website and are implementing a google adwords campaign to generate awareness.

Future updates will also include a members section that will have information on how to optimize their own website’s search engine optimization.

The logo and identity of the site / company was also developed by 92 West; my advertising and marketing company. All in all I think the site will be a great success and I’ll be involved in future marketing efforts with them.

Additional Information:

Crane Connection Categories:

Hydraulic Truck Crane | Carry Deck Industrial Crane
Rough Terrain Crane | Crane Crawler/Dragline Crane
All Terrain Crane | Conventional Latticeboom

Boom Truck Crane | Gantry/Overhead Crane
Knuckleboom Crane | Tower/Self Erecting Crane
Drywall Material Handling Wall | Bucket Truck/Sign Crane

Down Cab Rough Terrain Crane | Pedestal/Marine Crane
Parts and Attachments | Featured Crane Listings

Please contact Troy Kadavy of 92 West at 402.677.6241 for any additional information.

Troy Kadavy
Creative Director / Owner
92 West

Marketing : Advertising : Graphic & Website Design
Omaha, Nebraska | SEO | Omaha Web Design | Logo Design
Branding | Identity | Web Design

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