In the interim, please allow us to show off some new client work through our blog… our friendly and easily updated blog…. which our flash site will now be as well .  Happy days… in any case, here’s some of the new stuff for your viewing pleasure.

Logo Designs

Omaha Media Group, LLC Logo Design

Nineteen2, LLC Logo Design

Nelson Precision Agronomics Logo Design

Heartland Romance Online Dating

Genesis Medical Staffing Logo Design

Dudley's Dew Right Logo Design

92 West is in the ideas business.

We’re a results focused design firm offering a creative blend of marketing, strategy, technology and design.

Our diverse experience in branding, web design, application development, print campaigns, displays and signage enable us to guide you through all aspects of your project, from strategy to launch and beyond.

identity + print + web

Please look at our new demo reel and if you have a question on our services or are in need of a quote we’d be happy to visit with you in person. Contact us at 402.677.6241 or by clicking here.

Troy Kadavy
Creative Director
92 West

13302 S. Millard Avenue
Suite 104
Omaha, Nebraska 68118
t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West Site Links:
Logo Design | Graphic Design | Web Design / Development | Photography

There are a number of items you can benchmarket your site and your company against, but I believe that none are more important than natural search verses paid traffic. According to ComScore qSearch data, the total traffic from paid and organic varies from 5% paid/95% Organic all the way up to 50/50 and more tilted towards paid. The average across all categories is about 89% of search traffic is organic. Car rental actually gets 54% of its traffic from paid search. This is very useful data on an aggregate/category level. Considerations include weighing the proportion of natural versus paid against the absolute volume.

In any case, when dealing with thousands and tens of thousands of keywords, so many things to consider. Even as deep as the delicate balancing act between PR teams and sales. So: used a centralized organizational structure for all search program management. They set up best practices, then moved on to tactical SEO and SEM execution, followed by establishing the reporting and analytics software framework. Also, then line up search with other marketing efforts… The Intel Viiv press release resulted in 15,000% more Google searches! He ends up with two quotes: Andrew Lang “He uses statistics as a drunken man uses lamp posts – for support rather than illuminations.” Sherlock Holmes: “It is a capital mistake to theorize before one has data…”

What does this mean? Marketing is changing, and online is going to con tin ue to be a larger percentage of the overall mix. Measurement becomes that much more important. Must use solid data to make sensible decisions.

Contact 92 West for additional information on how you can optimize your website and become a top competitor through not only pay-per-click campaigns, but through natural search as well.

Best wishes!

Jamie Kadavy
Media Specialist
92 West

13302 S. Millard Avenue
Suite 104
Omaha, Nebraska 68118
t. 402.237.8235
f. 402.953.4395
http://www.92west.com

92 West Site Links:
Logo Design | Graphic Design | Web Design / Development | Photography

Better than sour milk on a hot summer day. Check us out on facebook. .

Troy Kadavy
Creative Director
92 West

92 West :: Design with Impact

An Omaha, Nebraska Design Agency - Logo Design, Graphic and Web Design, Photography and SEO

92 West is in the ideas business.

We’re a results focused design firm offering a creative blend of marketing, strategy, technology and design.

Our diverse experience in branding, web design, application development, print campaigns, displays and signage enable us to guide you through all aspects of your project, from strategy to launch and beyond.

Please look at our new demo reel and if you have a question on our services or are in need of a quote we’d be happy to visit with you in person. Contact us at 402.677.6241 or by clicking here.

Troy Kadavy
Creative Director
92 West

13302 S. Millard Avenue
Suite 104
Omaha, Nebraska 68118
t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West Site Links:
Logo Design | Graphic Design | Web Design / Development | Photography

We’re a results focused design firm offering a creative blend of marketing, strategy, technology and design.

Our diverse experience in branding, web design, application development, print campaigns, displays and signage enable us to guide you through all aspects of your project, from strategy to launch and beyond.

identity + print + web

Please look at our new demo reel and if you have a question on our services or are in need of a quote we’d be happy to visit with you in person. Contact us at 402.677.6241 or by clicking here.

Troy Kadavy
Creative Director
92 West

13302 S. Millard Avenue
Suite 104
Omaha, Nebraska 68118
t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West Site Links:
Logo Design | Graphic Design | Web Design / Development | Photography

Creative and Original Graphic and Web Design

92 West is a results focused design firm offering a creative blend of marketing, strategy, technology and design.

Our diverse experience in branding, web design, application development, print campaigns, displays and signage enable us to guide you through all aspects of your project, from strategy to launch and beyond.

Marketing… Advertising… Creative Design… Programming (Yea… we do that to
Put simply, this is more than a job to us; it’s a passion. We’re proud of what we do and we think we’re a good fit for businesses of any size, looking for any design or development service, whether it’s in print, online or signage.

Branding and Logo Design
Corporate Identity Design / Branding
Creating a brand requires us to asses your business, how it operates and define the message that you want to deliver. An effective brand communicates your image and business personality instantly, across all mediums.

Website Design
We develop world class, award-winning website designs that transform our clients’ businesses online. Focusing on the latest web standards, we deliver engaging sites both on the traditional web environment as well as on CDROM’s.

Marketing Campaigns
Developing a campaign for your business enables us to use all aspects of our design abilities around a single theme. This often includes: trade show exhibits, branding, print collateral (direct mail, ads, brochure), signage, and web design.

Print Collateral
We have extensive experience in the print industry. From design through production, manufacturing and delivery, we can coordinate and oversee the entire project for our clients.

Contact 92 West for a Quote on your next project or even with any questions you might have to help make your current campaigns more effective.

Best Regards,

92 West :: Design with Impact

identity + print + web

phone: 402.237.823
direct: 402.677.6241
fax: 402.953.4395
13302 South Millard Avenue
Omaha, Nebraska 68137

92 West :: Design with Impact :: Advertising Services • Marketing Strategy
Logo Design :: Identity :: Graphic Design :: Web Design :: Flash Animation :: SEO

Advertising • Marketing
Phone: 402.237.8235 • Fax: 402.953.4395
4852 South 133rd Street • Suite 101
Omaha, Nebraska 68137

Best Regards,

92 West :: Design with Impact

identity + print + web

phone: 402.237.823
direct: 402.677.6241
fax: 402.953.4395
4852 South 133rd Street
Suite 101
Omaha, Nebraska, 68137

In 2006 92 West launched the last site with great reviews. In 2010 we have done it again. Special thanks to the people at Capes Coaching who made this process success along with Shonna who assisted 92 West with the project management.

The new site consists of a brand new layout and design that has integrated a flash content management system as well as a custom membership application for their Artists in Action and Path in Action clients. Please check out Capes Coaching and let me know what your thoughts are on the new look.

Thanks!

Troy Kadavy
Creative Director
92 West

identity + print + web

phone: 402.237.823
direct: 402.677.6241
fax: 402.953.4395
4852 South 133rd Street
Suite 101
Omaha, Nebraska, 68137

American Design Awards

In December 92 West released version three of the website. With sound copy, creative design and great clients to showcase our abilities we were able to win this award. 92 West officially scored a 98 of a possible 100 and were the best of 381 entries.

The monthly competition is based on the following criteria and point structure.
Creativity: 40 Points
Creativity is the most important aspect in design. It refers to the unique artistic method in which the intended goal was acheived.

Effectiveness: 30 Points
Design and creativity aside, does the design piece effectively communicate the intended message to the audience?

Practicality: 30 Points
How does the design measure up in real-life circumstances in terms of speed and load times, accessibility, flow, etc.?

Ethics: Pass or Fail
A set of values by which the graphic design industry needs to abide by, in order to become successful and viable.

92 West is proud of what we have done and we are looking forward to what the new year brings.

Best wishes!

Troy Kadavy
Creative Director
92 West

16501 Aurora Street
Omaha, Nebraska 68136
t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West Site Links:
Logo Design | Graphic Design | Web Design / Development | Photography

Over the next few months we’re going to be putting together a number of video’s up on our blog that will help explain various aspects of design and branding building… even some of the basic SEO strategies we use to improve placement.  For now though, I’ve included a list of what we do below and should your needs fit our services we’d love to hear from you.

Troy Kadavy
Creative Director
92 West

Brand Strategy:
A brand is a source of a promise to the consumer; it’s a simple truth in marketing. The promise is relevant with differentiated benefits. Everything an organization does should be focused on enhancing delivery against its brand’s promise.

Combining a few different definitions, a brand is the name and symbols that identify:
- The source of a relationship with the consumer
- The source of a promise to the consumer
- The unique source of products and services
- The single concept that you own inside the mind of the prospect
- The sum total of each customer’s experience with your organization

Leading organizations have discovered that brands, as well as their people, are their most valuable asset. A strong brand will deliver substantial benefits. Contact 92 West and we will help you spearhead this effort and release the full potential of your brand.

Identity and Logo Design

We at 92 West believe the best design will always start with a deep understanding of the brand and the consumer. That’s why our design process begins with an immersion into the marketplace, the brand and, most importantly, we dive deep into the minds of the people most likely to buy your brand. Just not a great look, it is a relevant design with the power to inspire and move someone.

SERVICES:
Logo Design / Identity Creation
Brand and Identity Management
Brand Positioning

Graphic Design – Print

ah… the smell of paper stock

The  visual identity of your company serves to reinforce a consumers’ perceptions of the value and quality of the company’s goods and services. A consistent application of the identity across different media serves to create a unified brand experience for a company’s customers.

Collateral materials such as business cards, letterhead, brochures, and presentations are all opportunities for a company to communicate its brand. Our print materials provide a consistent, accurate expression of a company’s positioning and distinctive attributes.

SERVICES:
Stationary Packages
Business Cards
Letterheads
Envelopes
Brochures
Folders
Booklets
CD/DVD Case
Postcards / Direct Mail
Letter Shop
Newsprint & Magazine
Outdoor/Transit
Posters
Banners & Displays

Web Design & Website Development

the language of geek… we speak it well

Whether the objectives are to create a new business channel, customer support, or to deliver a message, a company’s presence on the web is just as important as your brick and mortar influences.  92 West balances the business requirements while keeping in line with the customer needs and budget criteria.

SERVICES:
Web Design & Development
Content Management Systems
E-Mail Template Design
BLOG Install / Design
E-Commerce Sites
DVD/CD ROM
Banner Ad Development
Maintenance
Consulting
SEO Services
ActionScript 3.0 and 2.0
PHP, ASP, ColdFusion
XML, HTML, CSS

Hosting:

Basic Hosting
10 GB bandwidth
500 MB storage
5 domains
10 email accounts

Business Hosting
30 GB bandwidth
2000 MB storage
20 domains
20 email accounts
C-PANEL access

Professional Hosting
50 GB bandwidth
4000 MB storage
unlimited domains
unlimited email accounts
C-PANEL access

Photography

point. click. shoot.

Quality images of your staff and products are all part of your daily business needs.  We balance your needs with a solid product that you can use time and time again.

Services:
Staff Photography
Product Shots
Photo Touch-Up
Architecture Shots

As we’ve grown and have developed our web design / development process it became very apparent that the source of our success was with our project management. We always make sure that we have a well-defined plan for every project; before we put a pen to paper to start concepts. This has proven true with both the large database projects and smaller web design / development projects. The following items will help you in your own projects and will also let you know where we are coming from as well:

Planning. Concepts. Marketing:

Begin with the end in mind. It’s a simple thing to say, but a great deal of people in business keep their vision on the narrow rather than seeing the bigger picture. Do you already have a short tag-line or welcoming text? What attracts customers to your product and how is your business unique? Can you describe your target demographic? What’s your compelling “call-to-action”? Remember, your audience should have a clear action to take when visiting your site.

Do you have a detailed plan? Do you need help developing one? A good start on any web or interactive project would be to create a list of pages that you’ll want the consumer to see and make those pages into a site-map. Follow the site-map up with a flowchart and you’ll find that, upon examination, your team will see potential problems and will be able to solve them before you hire a design firm to assist.

The time required for planning, concepts and overall strategy will effect the overall cost and success of the finished product. Truly, it’s imperative that your decision makers are chosen and that they are all on the same page. Have your team establish a firm start and end date. Typically 30 to 90 days is a fair expectation when creating interactive media.

Photography. Graphics. Copyrighting:
We live in a microwave world. Everything is made to give immediate gratification. If you make your website visitors “over think” rather than just “scan” they might just lose interest. Your site should be self-evident, points of interest should be obvious and self-explanatory. The message should be concise, direct and in-line with your “call to action”. If they are not on the hook yet… you have to direct your audience to the bait. Web pages should be divided into clearly defined areas. You may need some assistance with your information architecture (it’s a good thing to consult with an outside expert as we’re the people skilled with building the user interface).  Additional items to think about is how you are going to drive traffic to products or  relevant information… rotating promotions… testimonials… video content?

Another item to consider is why your demographic should come back? Do you give them a compelling reason? Is your text written to drive people and do your images and photography stir an emotional response? If not, it’s wise to invest time and resources into creating or finding the appropriate solution. Remember… we’re a visual species… if it’s not made to inspire or generate a need we didn’t know we had… we’ll probably just walk away from it.

Web Design. Optimized Graphics. Award Winning Layout:
The design of the site is one of the most important factors that will influence cost, time and, of course, the quality of the finished product. Every design will be different based on the business type, region and desired goals for the site. Quality projects require a minimum of 8 to 20 hours from the time you call us to when we give you final and approved concepts. If you don’t know what you want to begin with the rounds of revisions can add hours to the project and increase costs. (We here at 92 West typically will have a fixed bid with the revisions written into the scope of the project… not everyone does that so it’s good to speak to the point of contact to see how changes to the concept will effect budget.)

Breaking it Down. Web Development:
It’s the process we take to transform the idea into the finalized web design and the site-map into a functional and easily navigated website. The process the 92 West uses is built on a solid foundation of skills in the areas of HTML, XML, CSS, AJAX, Flash, ActionScript, Databases, PHP and ASPX. The list can go on, but I think you get it.

Also, at 92 West we’re fortunate to have both sides of the house… meaning we can create an idea and code it to work. Make sure that your web partner can bridge both sides of the development process or you may have issues with the finished concept not being able to function. The final step in the process is putting the information into a content management system (CMS). Not everyone will want to spend the extra dollars to do this, but it will save you time and money in the long run. 92 West can build custom CMS sites with Flash or develop a site to use an existing platform. We’ve had huge success with Soholaunch, WordPress, Joomla, OS Commerce, CubeCart and Noahs Classifieds to name a few.

Please keep in mind that the more pages you have the more time it will take to implement. HTML pages can vary but 1 – 3 hours per page is a good estimate. If your planning on a flash site it may take as much as four times that amount depending on the needs of the site.

Flash. Video. Shopping Carts:

Anything is possible in the realm of the web. Some items to consider:
Purchase / develop a robust CMS, include shopping cart options, database-driven applications, your payment gateway (PayPal, Authorize.net, PayPointUSA etc.), merchant account connectivity, flash content, video integration, social media, gaming applications or even micro-sites made for the cell phone specifically.

Programming and implementing these items into your site require a high level of planning that is clearly defined before an estimate of the time and cost can be created. The special features you add to your site will give your users that extra push to come back and will also give you the edge over your competition.

Search Engine Optimization (SEO):
People find you through search engines. Google, Yahoo and Bing are the primary entities to focus on, but there are over 250 secondary sources and literally thousands of smaller search engines that can help your audience find you. It’s important that your web provider has the knowledge and the tools to make your site successful and easily found.

Page name, title, key words, meta description and how the copy is written are key factors in SEO work. It’s also important to know that it’s a never ending struggle. Content is king of the web… it’s a necessary task to keep your copy refreshed and perhaps build additional links back to your site. A good way to build links is to have a company blog and  start a twitter or facebook account. Make sure that you include relevant links to your products. A little time each week will garner huge results.

Testing. Training. Launch:
Small and large web projects need to have testing done. Verify that all of the links work.  Web developers will also verify that the code functions on multiple browsers, different systems (PC, Mac & Linux) and that your hosting server can handle the bandwidth / traffic that your site will demand.

Training your employees on the site’s content and CMS is also important. If you have a specific individual that is going to handle the content updates of your site then that person should be trained and maintain that knowledge by continuing to update content regularly.

Launching the site… the moment you’ve waited for! It’s exciting. It’s new and going to be wonderful. You’ll have to make sure that you have all of your domain name information pointed to the right server.  Also, people who need e-mail accounts should have them built and be given the ability to access the information. It’s also important to know that if you have a new domain name it may take awhile (30 to 90 days) for search engines to list your site after you have submitted it.

92 West :: Design with Impact
The measure of our clients success is the ruler that we use to gauge our own — we design to impact and strengthen your customer relationships. We are the best value you’ll find for your graphic or web design needs as well as SEO, Social Media and Brand Strategy and would be happy to quote on your next project. Please contact us at 402.677.6241 or fill out our request for proposal form.

Troy Kadavy
Creative Director
92 West

16501 Aurora Street
Omaha, Nebraska 68136
t. 402.237.8235
d. 402.677.6241
f. 402.953.4395
http://www.92west.com

92 West Site Links:
Logo Design | Graphic Design | Web Design / Development | Photography

Mt. Crescent Iowa - Preseason Sale

92 West recently updated the Mt. Crescent season pass page for their sale and have set-up an e-mail campaign set to go out bi-weekly.  Preliminary results of the e-mail campaign have increased site traffic by 75% on the days that the e-mail has gone out which has also resulted in an increase in sales.

If you’re interested in skiing, snowboarding or tubing in the Nebraska / Iowa area it’s definitely a place to be.  Mt. Crescent offers lessons and group discounts as well.  Please check out http://www.skicrescent.com and if your into skiing now’s the time to get your season pass (Shameless promotion for our clients… they are great people by the way .

Preseason Sale Information:

Check out our web page to order your
2009-2010 season pass at preseason pricing!
For a limited time only – sale ends Nov.1, 2009
ONLINE PURCHASE ONLY

Adult Pass………Reg. $249    preseason sale  $199
Junior Pass…….Reg. $199    preseason sale  $159
Senior Pass…….Reg. $189    preseason sale  $151
Military Pass……Reg. $219    preseason sale  $175
College Pass…..Reg. $229    preseason sale   $183

Family 4 pack….Reg. $806    preseason sale  $716
Family 6 pack….Reg. $985    preseason sale  $875
Family 8 pack….Reg. $1165  preseason sale  $1034

Mt. Crescent Ski Area
Crescent, Iowa
Just 15 Minutes from Omaha!
(712) 545-3850

Flash Content Management System

Looking for a content management system for a flash site?  Finding the right solution could be tricky.  There’s a number of solutions out there that have various features and ways to update content. I’ve tested FlashMoto and have spoken to the folks at FlashBlocks and GLU… probably the most appealing to the gernal crowd for the cost. I’m going to look more into Yooba’s solution as well… Hope you enjoy the post. 

FlashMoto:
http://www.flashmoto.com/
Cost: Unknown – Beta Release
Features: Excellent List
E-Commerce Enabled: No
SWAddress: Compatible

Flash CMS Pro:
http://www.flashloaded.com/flashcomponents/fcmspro/
Cost: $299.00
Features: Ok List
E-Commerce Enabled: No
SWAddress: Possibly?

Yooba:
http://www.yooba.com/
Cost: Hosted Solution – $55+ Per Month
Features: Good List
E-Commerce Enabled: No
SWAddress: Unknown

http://www.flypaper.com/
Cost: $995.00 per user
Features: Ok List
E-Commerce Enabled: No
SWAddress: Unknown

Ready Photo Site:
http://www.readyphotosite.com/ecommerce.php
Cost: $199.00
Features: Good List
E-Commerce Enabled: Yes – Paypal
SWAddress: Compatible

Rainbow:
http://www.codeandvisual.com/rainbow/
Cost: $99.00
Features: Ok List
E-Commerce Enabled: No
SWAddress: Unknown

FlashBlocks:
http://flashblocks.com/
Cost: $240.00
Features: Good List
SWAddress: Compatible

Coma Tool:
http://www.comatool.com/
Not much known.

GLU CMS:
http://www.gluplatform.com/
Cost: Hosted Solution – $30+ Per Month
Features: Good List
E-Commerce Enabled: No
SWAddress: Unknown

Stay tuned for a sneak preview of 92 West’s new site.

Crane Connection, LLC recently added the ability to send low res video files that are linked into their main websites directory of new and used cranes. They also updated their servers to accommodate the additional traffic and bandwidth that will be used by the videos as more and more members use the service to sell their crane.

Check em out .

Troy Kadavy
92 West :: Design with Impact
Request a Quote Today!